Figure out your reporting frequency first things first: you need to determine the time-frame for your reports. All social networks allow you to pull data from their native analytics based on specific date ranges. Exporting data based on time can be done in any social platform businesses typically produce social reports either weekly. Monthly or quarterly. For the sake of this guide. We’re going to focus on quarterly social media reporting. Why? Because quarterly reports allow you to collect a larger sample size of data. Whereas short-term reports are skewed by anomalies (think: random high and low-engagement days). Quarterly reports convey long-term trends. Also. Quarterly reporting gives you more time to prepare and dig deeper into your data.

Seen A Large Shift In The Best Times

Assess your reporting audience before putting together VP Engineering Email Lists report itself. You need to think about who’s going to be looking at it. Your marketing team who’s already knee-deep in data and industry jargon? Your boss or managers who might not exactly be savvy to social? Or maybe even your entire organization who doesn’t hear from you often? Based on your audience. You can better determine the level of detail and what to points to highlight. Sprout twitter profiles report for example. Marketing teams are going to be interested in campaign-specific performance data. Meanwhile. Higher-ups might be laser-focused on conversions and financial figures. No matter who’s going to see your report. They’re going to want to see hard numbers related to campaigns. And hey. That leads us directly to our next point.

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To Post For Optimized Engagement

The following data points  found through native analytics or report via sprout and should be front and center in your social media report: new followers. Your follower count isn’t the be-all. End-all of your social presence. But it is a number you should strive to tick upward. You can drill these down from network to network or look at them across all accounts. Reach. Note the difference between reach and impressions. Expanding your reach should translate into expanding your audience. Engagement. Shares. Comments and likes are valuable currencies for social marketers. Increasing engagement proves that you’re posting content that people want to see. Clicks. Like engagement.

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