Every business is faced with a crisis at one time or another. Either internal or external, as we have seen recently. Deciding not to react, to remain silent, to continue as before: bad idea. On the contrary, you need to position yourself and Bosnia and Herzegovina WhatsApp Number List with and around this crisis. Which is not always easy, I grant you. This article should help you avoid getting stuck in the rut … WHY DO YOU NEED TO KEEP COMMUNICATING IN TIMES OF CRISIS?

You know the principle: if you don’t speak, others will speak for you. If you don’t occupy the land, others will take your place. Webmarketing training And this is also the case for your editorial strategy. Please note: there is no question of making money on the misfortune of others. An advertisement for an umbrella brand while a flood ravages a country, and surfing on this event, would be very unwelcome.


Choose Your Tone Carefully

But if you don’t talk about subjects that contaminate all social networks, your silence can quickly become suspect. In the minds of your customers, it won’t always be about your moderation or your respect … but rather the fact that you have not positioned yourself and who, who knows, you might not care what is going on. . However, this is not the message you want to get across. CHOOSE YOUR TONE CAREFULLY As we said above, it would be very bad taste to directly capitalize on a crisis. Unless your hallmark is humor, or even black humor, and then that is what will be preferred by your followers.


In most other positions, audiences will expect you to be empathetic and poised. It is not worth trying to make people cry in the cottages either, or to pretend that a subject is important to you if it is not the case: it will be seen and this opportunism will be reproached to you (brands who offered free masks for largely dispensable orders during lockdown have been shouted at by their customers (likewise when a drama is used to promote a book).


Use The Crisis For Your Business

Don’t express yourself where no one wants to hear you! The most important thing is therefore to respect your usual editorial line, both in terms of tone and subjects. You can express your compassion or your support for an event or a disaster, even your commitment if the situation brings you there… But not more when it is about something which is external to you. USE THE CRISIS FOR YOUR BUSINESS Let’s talk about this capitalization problem again. Because we’re not here to lie to each other: if you have a content strategy, it’s good because, at the end of the day, you want to sell.

Except that the important term, in times of crisis, is “in the end”. The communication you adopt in times of crisis will not always have an immediate impact on your turnover. But it will always serve you afterwards. Because your customers, like your prospects, will have seen what you have written or posted. And that they will remember later, when the time comes to buy. In your opinion, between a brand that says nothing and one that expresses itself correctly on a subject, which one will have their preference? Your communication actions will always spread.


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