I am not going to insult you by introducing you to Google! For years, the search engine has been omnipresent in our daily lives. You use it in all types of situations, whether to search for a recipe, a tourist spot, a job or even to find any type of consumer product … He is super efficient. This is not surprising, since its Czech Republic Email List have been optimized over time: Panda in 2011, Hummingbird in 2013, Rank Brain in 2015, BERT in 2019, And SMITH in 2020. All of these updates were necessary to improve the search engine. And it is endless. Indeed, it happens to all of us (sometimes) to go about it several times to find what we are looking for.

It is therefore not surprising that Google has announced its future new algorithm under the sweet name of MUM. And it was Amélie Mendez , Digital Marketing Assistant at Vale Tudo who wanted to talk to you about it. Contents [ display ] Why develop a new algorithm? User searches are becoming more and more complex and precise. The mode of use by Internet users is changing. The voice searches are increasingly common and the users who do not wish to perform additional research. Queries are increasingly targeted and commonly reach 4 words or more. In addition, 15% of daily requests are unpublished (source Moderator’s Blog ). And the algorithm turns out to be less relevant in the context of these complex searches.


When Is Google Mum Scheduled To Go Live?

Indeed, for these very precise searches, the user must sometimes make up to 8 attempts, without necessarily finding an answer that corresponds to his expectations. Indeed, until now, Google’s algorithm has not always made it possible to easily find the information sought. This is particularly the case in the context of more complex searches including many parameters. For all these reasons, Google announced a new algorithm, MUM for “Multitask Unified Model”, in other words “Unified Multitasking Model”. This new algorithm is a priori 1000 times more efficient than BERT.


The latter uses the words of my query individually without creating links between them. So what are the major changes announced by Google for the launch of the new MUM algorithm? So what are the major changes announced by Google for the launch of the new MUM algorithm? The promise is great. Google MUM is revolutionary. Putting it online will lead to new ways of searching for information with more visual methods and more relevant results. Its mission is also to break down the language barrier. Google MUM has the ability to instantly deliver the best answers to queries.


To Conclude On The Mum Algorithm

An understanding and interpretation of natural language Focused on a deeper understanding of human language, including semantics and the search intent of Internet users , Google MUM relies, among other things, on the effectiveness of artificial intelligence. The objective is to better understand the subject of the request in order to satisfy the user, even if all the information is not necessarily provided by the Internet user. MUM, like BERT, is based on a recurrent neural network, all of which makes it possible to interpret and respond to different types of requests.

The algorithm is therefore more intelligent and is able to interpret the words used and the user’s search intent in order to provide him with the most relevant answers to the questions he asks himself. The multitasking function with the inclusion of different types of formats Thus, a search will be more visual with a better impact on the relevance of the results obtained. Google has developed LENS, a technology for searching from a photo. With MUM, the algorithm will go much further in terms of precision. For example, a search can associate an image with a context or keywords.

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