According to assistant manager of social media irene xu. The team divvies up strategy ideation. Content creation. Community management and more between its six members. “our social channels are the first place that many of our customers can learn about our new products and campaigns.” xu said. “with the way the social landscape is always changing. We’re constantly adapting with the types of content we produce for our channels. We’re hoping to build a community where we can connect to our fans.” and while benefit caters to its customers across social channels. Its priority is instagram. As xu said: “that’s where our benefit girl is. And how she spends her time.” this makes instagram data essential to performance measurement. However. The platform didn’t provide benefit with all the analytics options it required. “while there are some stats available in the instagram app.
Time And How They Are Accessing These
There really isn’t that in-depth analysis we need and VP Risk Email Lists on that we get from sprout social.” xu said. “it’s really essential to have a tool that can collect all that for you because natively. We’re pretty limited in what we’re able to access.” benefit logo the competitor brand tracking gives us insight into what’s trending in the beauty industry. Benefit head shot irene xu assistant manager of social media. Benefit cosmetics sprout is designed to help businesses such as benefit analyze and report across all connected social channels and profiles simultaneously. Providing standardized data not available on native platforms. Additionally. Sprout enables benefit to build custom. Presentation-ready reports specific to its business needs that can be easily exported and shared with key stakeholders. “we lean heavily on sprout for its social analytics tools.” xu said. “the reporting informs us about crucial kpis.
Digital Destinations Has Shifted
Such as which posts are receiving the most engagement or which days see the most acquisition. This data helps shape our social strategy and the content we post on our channels.” benefit also relies on sprout for competitive intelligence. Using sprout. The company can explore industry averages and directly compare competitors’ social data to its own. “the competitor brand tracking gives us insight into what’s trending in the beauty industry.” xu said. “having all this data. Both ours and our competitors. In one platform makes our jobs as social marketers so much easier.” benefit logo having these tools from sprout has helped us better understand what our audience is looking for and enjoys seeing. Benefit head shot irene xu assistant manager of social media.