What is the “Competition” tab on Bing Ads In the same vein as the “Bid analysis” part on Google Ads, since last November you can analyze statistical data on your main performances and those of your competitors on Bing Ads via the “Competition” tab. This tab is a centralized place where all the answers to your questions and valuable China Email Lists about your competitors are gathered within Bing Ads. This new feature answers the questions that many advertisers ask themselves, namely: What are my competitors doing and how do they compare to my business?

Access auction information Bidding information gives an overview of your competitor’s performance metrics and their overall trend compared to yours. Thorough analysis of this data is very helpful to better understand your competitive landscape. In this auction analysis report, there are 6 statistics based on other advertisers participating in the same auctions as your website on which you are broadcasting: Impression Share: This is the number of times an ad appears on Bing Network divided by the total number of impressions.

 

What Is The “Competition” Tab On Bing Ads

The goal: to compare your impression shares with the impression shares of advertisers who are competing with you. Average Position: This is the average position on the web page of the ads displayed. Despite the variations, results 1 to 4 appear at the top of search results, while results 5 to 10 appear in other places (at the bottom or in the sidebar, for example). The objective: to compare the position of your ad with the average ranking of all the ads concerned by the auction. Overlay Rate: This is the percentage of times your competitor’s ads appeared on the search results page when your ad was displayed. If the rate is high, that advertiser is a competitor because their ads show up in the same search results as yours.

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Top Position Rate: This is the percentage of times your competitor’s ads appeared higher than your ads on the search results page. If the rate is high, the other advertiser gets more good ad positions than you do. A high rate is usually related to a low quality score or a low bid. Top of Page Rate: This is the percentage of times your ad appeared in the main row, premium ad position above organic search results. Ads at the top of the page tend to receive more clicks. Upgrade Share: This is the percentage of the number of times your ad showed up higher in search results pages than your competitors’ or your ad showed but not theirs. If the rate is high, you get more great ad positions than other advertisers.

 

Personalized recommendations to stay ahead of the game

Bing Ads – ORIXA MEDIA Perform analyzes over time: Select key competition metrics and analyze their performance across different devices by day, week, month, quarter, and year. You can also analyze aggregate performance data for a specific date range. It is also possible to segment these measurements by hour of the day, by day of the week and by type of device. Personalized recommendations to stay ahead of the game In addition to auction information, optimization recommendations are offered to stay ahead of your competition. Using machine learning, Bing Ads identifies the adjustments you can make to your campaigns. Each recommendation is designed to help you meet all of your competitive needs.

Types of recommendations: Suggestions provided by artificial intelligence for a campaign Suggestions provided by artificial intelligence for an ad group Suggestions provided by artificial intelligence for a keyword Suggestions provided by artificial intelligence for a specific location or device type You can see how campaigns, ad groups, keywords, and device types stack up against your competition. Depending on the information and analyzes collected, you can then carry out specific optimization actions.

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