If your traffic increases without seeing a noticeable improvement in conversions, that means the traffic is not relevant enough. T for “Temporarily defined” SMART objectives – T for “Temporarily defined” Time is extremely important when South Africa Email List SEO goals. Indeed, SEO often takes much longer than other Digital Marketing actions. For example, an online advertising campaign provides visibility and traffic instantly. If the goal is not time bound, there is no sense of urgency and motivation to achieve the goal. Does your goal have a deadline? When do you want to reach your goal?

The temporal notion is the speed necessary to reach the objective. And often, the speed is proportional to the fuel consumed, therefore to your budget. So be realistic about what can be achieved in a given time frame. It is often difficult to determine how long SEO actions will take or cost. However, do everything you can to estimate these times and use the indicators to see progress and speed. Note : “Realistic” and “Achievable” are indeed 2 distinct criteria. It depends on how long you give yourself to reach your goal.


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For example, you may need to invest 12 months to sustainably achieve your SEO goal while an Adwords campaign will have immediate, but not lasting, effects . An example of a SMART objective for your SEO At #audreytips, a good number of customers simply indicate that they want to be ranked first for a given keyword (or set of keywords). This is not a SMART goal at all. We always try to transform them into SMART objectives by clearly specifying how Digital Marketing actions help to achieve operational objectives.


Often times, companies doom themselves by setting general and unrealistic goals such as “I want to be on the first page” or “I want to overtake my competitor” … These goals are too vague to really be. The SMART method helps you to surpass yourself, gives you a sense of direction and to organize yourself to achieve your goals. SMART goals don’t have to be complicated, more often than not they look something like this: “To increase the number of leads generated by our website by 50% in 12 months, by moving up, in Google’s results pages, the pages currently on the second page to the first.


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” In which you find all the criteria for a SMART goal: Specific : increase the number of leads generated by 50%. Measurable : There are tools to measure your rankings, your website’s organic traffic and the number of leads generated by it. Achievable : Rankings can always be improved, so it’s achievable. Realistic : it is an increase in observed data. Temporarily defined : the deadline is in 12 months! With this method you also simply analyze your mastery level in Digital Marketing. How to align your SEO objectives with those of the company? How to align your SEO goals with those of the business Don’t start with your SEO goals.

When your SEO team comes together to define the strategy, never start directly with SEO goals. Start with the business goals. That is, what our company is trying to accomplish this quarter or this year or this month. Then see how the Marketing will contribute to the goals of the business. So if the business goal is to increase sales, what’s the job of the Marketing team? Is there a desire to improve the conversion rate? Should we increase inbound traffic at the top of the funnel? These Marketing goals should relate directly to the business goals so that everyone and everyone in the organization can see clearly: “This is why marketing is doing what it does. “

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