his is what Visionary Marketing did with Michael Froment, we interviewed as Equatorial Guinea Email List of the release of the third edition of the Barometer Privacy ( Barometer respect for private life ) of Commanders Act. An interview where we will see, in the end, that the hell of online advertising, and user consent, is paved with good intentions.
An analysis of 13 million users This barometer, carried out just before confinement, covers approximately 13 million users , so it is a sufficiently large base to draw some lessons from it, specifies Michael. One of the challenges of this barometer was to observe how the GDPR regulation was adopted by the economic ecosystem. In May 2018, everyone should have been in compliance, but in fact, we observe that this is not quite the case .
Which Is A Huge Challenge For The Digital Ecosystem
This Barometer makes it possible to follow the way in which the adoption of this regulation is taking place within the economy. This 2020 privacy barometer shows that on average 53% of the 13 million users studied give their consent
Measuring the consent rate essentially comes down to measuring the level of user confidence in websites. Michael believes that there is still a lot to do to explain and reassure around all the acronyms and keywords related to the digital profession, which sometimes are not quite mastered by the general public.
Disparities According To Activity Sectors
In addition, the Barometer shows that this average of 53% can be interpreted very differently, sector by sector (see Figure 1, above). Good students include service and travel
70% of those questioned in the service give their consent, and 63% in the travel sector . These sectors show very little difference between the “good” and the “bad student”. On the other hand, other sectors such as finance or distribution show a much larger gap The best finance students manage to get 77% consent , the worst 22% only. Retail obtains 83% for the best, 19% for the worst .
This implies that the practices of each other are not the same. Michael notices that you may be able to give consent more easily depending on your own sensitivity, your own interests or even the subject, quite simply. The fact that one in two users refuses to give their consent implies that some of the possible applications of digital technologies will suffer from this lack of audience, underlines Michael.