On the same subject : 200 Google ranking criteria [76 to 100] Some “special” rules of the algorithm Some “special” rules of the algorithm There are plenty of other much more sophisticated, even technical criteria. We will go through them now. Query Tajikistan Email List Freshness: the query deserves fresh content This is a 2011 update during which Google updated its algorithm to promote queries (searches) that are “fresh”, in the sense that they are recent. For example, if currently (today), a lot of people are researching a certain very important soccer game, the pages which deal with this subject see their SEO boost temporarily.

Query Deserves Diversity: the query deserves diverse content For some keywords typed into Google, the search engine believes that it is necessary to present Internet users not only fresh content, but also a sufficient variety of content. The example that comes to mind is the case of homonyms. For example, the keyword “Ted” represents both a Hollywood comedy but also a format of conferences well known in the world of High Tech. If an Internet user just types “Ted” in his search bar, Google does not know the context of this search, so he will present a mixture of pages on the 2 homonyms.


What Is The Structure Of A Url Address?

User browsing history Google records your browsing history when you browse the web. This history is saved on your computer but also on Google’s servers if your browser is connected to your account. By analyzing this mass of data, Google personalizes its results page according to the Internet user. The more frequently a user visits your business website, the more “popular” your site is considered by Google to that user. The user’s search history The search engine tries to understand the logic between your searches. Let’s take an example. You search in Google first for “TV comparison”.


Because you want to buy a new television. Then you type “3D” a little later in your favorite search bar. Google will then understand that you are probably looking to learn more about 3D TVs. Geographic targeting We have already indicated it in a previous criterion. For national or local searches, Google favors sites that have a server whose IP is in the same country. It also favors the site of your company (for these national / local searches) if your domain name extension (.fr, .es, .de) corresponds to the country.


Paths, Queries And Fragments

advice : once again, if you are targeting customers exclusively in France, choose a “.fr” domain name and a host whose servers are based in mainland France! Long live the “Made in France”! Secure research Some Internet users activate parental security on the browser to protect their children from sites containing adult content or with vulgarity. In this case, the sites in question are not only downgraded, but no longer appear at all. DMCA complaints What is a DMCA complaint? According to Wikipedia , the DMCA (Digital Millennium Copyright Act) is an American law of 1998 whose purpose is to protect copyrights. If a website receives too many complaints about this law, its ranking in the Google results pages is penalized.

My advice : Be in good standing in your professional activity, always respect copyright. Do not use videos, images, or music for which you have not previously purchased the rights to use or go dig into libraries of royalty-free images ! The diversity of fields A priori, a recent update of the Google search engine algorithm ensures that the results of a search come from several different domain names. So if you type in “cheap flatscreen”, today you get results from more different sites than a few years ago. Transactional searches like Google Flights Transactional searches like Google Flights We enter here into more precise and pointed considerations.

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