moment where user needs are at the heart of the debates. But what tools and methods should be used to organize this kind of workshop? Small, non-exhaustive review of methods used at Adimeo to help you in your research. If you are involved in digital management, or project manager, you are already aware that such a project must be focused on user needs . The co-design process is the guarantee of a successful UX process. Indeed, by involving users and all stakeholders India Phone Number List the start, you make it easier to identify the problem and find possible solutions. In this co-design process, you notably carry out numerous tests to validate your hypotheses (see the article When to do user tests? ).
This iterative work is the foundation of the lean UX type approaches that we described in more detail in a recent article . Therefore, how to set up a participatory reflection ? What workshops to conduct with these users and your internal audiences? Here are some tips to help guide you to success. ux workshop – collaborative design (1) A “User Centric” design User Experience Design (UX Design) promotes the confrontation of theoretical design with the real world. This meeting makes it possible to reveal from the launch of a project usage trends, design errors, unidentified resources, etc.
Have You Ever Thought About Organizing Ux Workshops?
The UX method therefore requires the involvement of all the key stakeholders of a project during these design phases. In the well-known design thinking approach ( késako? ) , Each step can be the subject of collective reflection . Here are some of the methods we use to organize these workshops. 1. Research and definition phase In the research phase, of course, user interviews, ethnographic surveys and studies are invaluable. You can also, due to lack of time or resources, work on the vision and objectives of the project by identifying the targets: Product vision box workshop: design a physical box promoting the project product-vision-box In the start-up phase of a project,
it is essential to define the objectives, challenges and constraints of a project. Using the “product vision box” method makes it possible to materialize the vision of the project for the participants. Before the workshop, the facilitator prepares a box, for example a cereal box, to allow you to write down information and illustrations on each side. As the discussions progress, the facilitator asks the working group to complete each side. The different sides of the box highlight: the values, constraints, objectives, features and value propositions of the project.
What Tools And Methods Should Be Used To Organize
Workshop ” empathy map ” empathy-map This workshop allows you to put yourself in the shoes of your users. By having defined your proto-personas (or main targets – upcoming article on this subject) upstream, you can organize an internal workshop during which participants generate an empathy map with their target users. This empathy map helps you understand the psychology, goals and expectations, sticking points, frustrations of your users. Ideally, you have defined your proto-personas upstream ( we will come back to this subject in more detail in a future article ), or you have conducted interviews with your users ( methods such as job to be done are excellent guides in these discovery talks).
This workshop can lead to the construction of a prospective ” experience map ” or “user journey” identifying the stages through which the user goes (before / after an online order for example) and his state of mind with the associated opportunities. . For this workshop, we will use a timeline and post-it notes. If you want to know more, we have written an article entirely dedicated to the Empathy Map . Exquisite cadaver workshop to build user journeys Traditionally, the design of user journeys involves a post-it workshop during which users position moments of interaction with post-its throughout a timeline.