Zoning tests via “guerrilla testing”: the principle is to lighten the testing system as much as possible in order to be able to obtain results quickly without formalism. Full laboratory tests: you have previously defined your personas, your user journeys, your test protocol and you have tests carried out on your target users in the laboratory. Model Fixed or Canada Phone Number List mockup testing: As with prototypes, you can test graphic mockups and animate them with tools like Invision or Marvel 5 Seconds Test: Ask your users what they are remembering by looking at a mockup for just 5 seconds.


This test is very useful to validate the quality of the writing and of the content knowing that the Internet user does not read the pages (he scrolls). Integration / Development Course tests on finalized elements: once the developments are finalized, you can carry out the same tests as those carried out on the prototypes or beloved models. Validation of sprints with user tests during sprint reviews (agile methods). In agile methods, end-of-sprint user tests are used to validate demos

These Systems Use Fairly Simple Operating

principles where the Internet user is put in competition with his peers, within the framework of competitions where the stake lies in totally virtual gains. Applying such logic to Web applications and ecommerce stores is intended to increase the attractiveness of these platforms, to retain visitors, encourage them to purchase and disseminate messages to all their contacts within the networks used. We exploit here the availability of the Internet user in an activity which amuses him to make him the voice of his brand or his site. Two American platforms now offer interesting devices: RSP gamification With these solutions, which can be integrated directly into your portals or your online store, the Internet user can earn points,

virtual rewards, badges, climb the ranks or even coupons, for any action carried out on your site (purchase, share with friends, post comments and ratings, … These two American startups, whose dates of creation are quite recent, provide interesting perspectives for all those looking for alternatives to the classic triptych “SEO, keyword purchase, affiliation” offered by web agencies. For more information on this subject, I invite you to consult the downloadable white paper here:

When Should You Perform User Tests?

Google Analytics is the most widely used web analytics tool. What are its features? How to set up a Web Analytics strategy? Google Analytics is the most widely used web analytics tool. What are its features? How to set up a Web Analytics strategy? When trying to optimize our website, all too often we forget to use Google Analytics . Since 2005, Google Analytics has been Google’s statistical tool and the most widely used Web Analytics solution in the world. This free tool allows each website administrator to analyze their audience by offering them multiple statistics and graphs . Its reports also show how visitors navigate your site, what they do there, and how they got there.

Web Analytics The Web Analytics is part of the great family of Web Marketing. This is the audience analysis of a website. It consists in studying the data resulting from the frequentation of a site in order to optimize the traffic and the user experience . The Web Analytics is divided into 2 types of analysis: Qualitative (Survey, Online Questionnaire, AB Test …); Quantitative (Google Analytics, Piwik…). Google Analytics is a quantitative analysis tool. It provides us with information on the number of clicks, the origin of Internet users, or even the navigation of visitors. On the other hand, it cannot tell us why a user came to the site, what are the reasons for his visit to such and such a page …

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