For informative sites, the ad should link to a descriptive and informational landing page relating to the products or services of the cited brand. Please note: If your ads contain the following characteristics, you will not be able to include brand Svalbard and Jan Mayen Islands Email List in your Google Ads ads: Mention of said brand in a competitive process. The link in your ad leads to a page requiring information from the Internet user, even before having given him access to the information sought by the latter on the brand. Your ads do not clearly allow the user to define whether you are a reseller, or the owner of the brand.
Knowing this, it is therefore essential to correctly correlate your ads and landing pages, otherwise Google will issue restrictions in the use of the mention of third-party brands. Ultimately, following the evolution of its brand protection policy, Google first of all wants to improve the user experience by allowing advertisers and retailers to offer much more detailed, informative, and therefore much more relevant ads. For professionals, this development is a real opportunity because it brings better relevance and a higher level of quality of ads.
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Which translates into an increase in the engagement rate, an improvement in the click-through rate and therefore ultimately , cost reduction and better positioning. The desire to provide more transparency and clarity is at the heart of this new development. What will we be able to see? Better ad consistency for brand owners and advertisers. Also, this will also align the policy with the legislation in force, regarding the fair or referential use of trademarks for information purposes.
Certain elements will have to be added in more specific cases: access to business premises by badge, video surveillance system by workplaces, geolocation of employee vehicles. Health data: special treatment Certain data considered likely to generate high risks to privacy (such as health data for example) must be subject to a data protection impact assessment. This was established with the aim of helping organizations to respect the privacy of users when processing their data, but also to prove their compliance with the GDPR.
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Health data are considered sensitive and benefit from a reinforced protection regime (blood group, genetic data, heart rate, etc.). In principle, health data relating to an identified or identifiable person must not be exploited or marketed. However, in the event that the data subjects give their clear and explicit consent, or in the case the processing is part of the exceptions provided for by law, the data may be used. Here are the cases in which the law allows the processing of data: Public health prevention Preservation of the vital interests of the data subject.
Medical assessment: preventive medicine, care, diagnostics Occupational medicine or the legal percentage of employment of people with disabilities Management of health or social protection systems and services Sanctions in the event of non-compliance: In order to ensure the implementation of this new regulation, sanctions have been put in place in the event of non-compliance, and in particular a fine which may amount to a value of 20 million euros or 4% of the company’s worldwide annual turnover in the event of a breach of the new regulations.