Coming soon, all attribution reports in Google Ads will include information on activity and cross-device conversions. Gradually, the method of accounting for cross-device conversions has been updated. Reminder: Cross-device Chad Email List reports show both when your customers engage with multiple ads before converting , and when those interactions are recorded across different devices. The purpose of cross-device conversions information on attribution reports? Gain valuable data about how your customers are using different devices on their conversion journey.
Concretely, attribution reports allow you to discover the paths taken by your customers before making a conversion. They attribute the latter’s credit to different clicks and impressions recorded during the customer journey. Cross-device conversions count the times a user interacts with an ad on one device and then converts on a different device . Cross-device attribution reports combine these two tools. What changed ? Previously, only Device, Assistive Device, and Device Path attribution reports included cross-device activity. This will be added to all reports to resolve an issue with inconsistent conversion numbers between different reports. This update will come into effect on May 1, 2019 .
The Purpose Of Cross-device Conversions Information On Attribution Reports?
When this update rolls out, advertisers should expect to see more consistent conversion metrics. However, the existing data will not be modified, which means that the reports will contain data using different calculation methods, as Google Ads states: “ If you define a date range covering periods before and after May 1, 2019 , the conversion statistics will be calculated according to the old and the new method respectively ”. Why was this change made? Prior to May 1, 2019, the “Devices”, “Indirect devices” and “Device paths” reports took into account multi-device activity for the calculation of statistics, unlike the other reports. As a result, the number of conversions shown was not the same from report to report.
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Why Was This Change Made?
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