Coming soon, all attribution reports in Google Ads will include information on activity and cross-device conversions. Gradually, the method of accounting for cross-device conversions has been updated. Reminder: Cross-device Chad Email List reports show both when your customers engage with multiple ads before converting , and when those interactions are recorded across different devices. The purpose of cross-device conversions information on attribution reports? Gain valuable data about how your customers are using different devices on their conversion journey.

Concretely, attribution reports allow you to discover the paths taken by your customers before making a conversion. They attribute the latter’s credit to different clicks and impressions recorded during the customer journey. Cross-device conversions count the times a user interacts with an ad on one device and then converts on a different device . Cross-device attribution reports combine these two tools. What changed ? Previously, only Device, Assistive Device, and Device Path attribution reports included cross-device activity. This will be added to all reports to resolve an issue with inconsistent conversion numbers between different reports. This update will come into effect on May 1, 2019 .


The Purpose Of Cross-device Conversions Information On Attribution Reports?

When this update rolls out, advertisers should expect to see more consistent conversion metrics. However, the existing data will not be modified, which means that the reports will contain data using different calculation methods, as Google Ads states: “ If you define a date range covering periods before and after May 1, 2019 , the conversion statistics will be calculated according to the old and the new method respectively ”. Why was this change made? Prior to May 1, 2019, the “Devices”, “Indirect devices” and “Device paths” reports took into account multi-device activity for the calculation of statistics, unlike the other reports. As a result, the number of conversions shown was not the same from report to report.


You will not necessarily find a theme that is totally suited to the image and activity of your company. Specialized service providers offer to work on tailor-made themes, totally adapted to your company and guarantee you a perfect and studied responsive design. The creation and development of dynamic modules WordPress works with a modular system. These modules make it possible to set up functionalities on the Internet sites. WordPress offers free or paid modules. A system of peer evaluation of the modules allows you to know their popularity and thus to have a first opinion on their reliability.


Why Was This Change Made?

The choice of your modules is important. More than 55,000 extensions are offered by the community covering all possible needs. It is important to check if the modules are subject to regular maintenance by the author. Avoid free modules on strategic features. A specialized service provider, with his experience, will be able to advise you on reliable modules over time. As with graphic themes, an agency can customize a module to your specific needs and deal with accounting and security issues. Content integration Once the developments and the graphics have been validated, the integration consists of between the final contents in the website. This step often takes a long time.

Many companies choose to outsource this part of the work, through a web agency or a specialist consultant. This way, you benefit from additional services like quality control and SEO optimization of content for search engines. Technical optimization for natural referencing (SEO): SEO refers to the natural referencing activity that allows a site to position itself optimally on queries expressed by Internet users on search engines. It is therefore an essential step in the creation of your site, which requires technical expertise.

Leave a Reply

Your email address will not be published.