Google Ads Introduces Two New Ways To Reach Your Target Audiences In Google Search Over the next few weeks, Google Ads will launch Affinity Audiences and Seasonal Event segments for in-market audiences. Affinity audiences Affinity Bulgaria Email List make it possible to reach Internet users based on a global representation of their lifestyle, their passions and their habits. Affinity audiences are particularly popular with advertisers who can reach the users who are most relevant to the products or offers they offer.

Targeting by affinity audiences will help advertisers to raise awareness and attract internet users who have already expressed a definite interest in a given product or offer. Currently, all advertisers can access Affinity Audiences in Display, Video, Shopping and Search campaigns, as well as in Gmail and Display & Video 360. So soon… on Google Search! According to Google, Volkswagen recently used Affinity Audiences to achieve a 250% increase in conversion rate compared to its non-audience traffic. Let’s give an example offered by Google: “ Let’s say you sell camping equipment.

 

Google Ads Introduces Two New Ways To Reach Your Target Audiences In Google Search

To reach avid campers, you can match an affinity audience such as “Outdoor Enthusiast” with generic camping keywords. By adding that extra audience layer, you can reach people who are not only looking for camping products, but are also passionate about the great outdoors. ” According to Google, Volkswagen recently used Affinity Audiences to achieve a 250% increase in conversion rate from its non-audience traffic. Market hearings Whether you want to grow your sales or build your brand, it’s important to know not only who your audience is, but also where your targets are in their buying journey.

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For the holiday season, Google Ads is introducing new seasonal event segments for market audiences on Google Search, as well as YouTube. Market audiences allow you to find customers who are looking for (or are seriously considering buying) services or products similar to the ones you offer. This type of audience is intended for advertisers who want to record conversions with potential buyers. They can help you improve your remarketing performance and reach consumers who are close to making a purchase. This new method of targeting can be used to reach your targets with products or offers at the most convenient time.

 

Whether You Want To Grow Your Sales Or Build Your Brand

Let’s give an example offered by Google: “ Toyota used the Black Friday and Christmas segments to focus on buyers who are actively looking for their next car. Using these segments, the brand experienced a 67% increase in conversion rate and a 34% reduction in cost per conversion. ” To find the most effective keywords based on your business, you can use the Google Trends tool. Your SEA campaigns will thus be broadcast to a quality audience made up of many potential customers.

Also, given the fierce competition you are going to face in this busy period, you should focus on the long tail. This marketing technique consists of avoiding generic expressions and instead using very specific keywords. This will allow you to stand out in order to attract to your website an extremely targeted audience who is sensitive to your offers. In terms of budget, consider adjusting your bids on the various SEA tools so as not to consume it too quickly. Also be sure to increase it to cope with the many searches that are carried out by Internet users during this period. Your ROI (return on investment) will be even better.

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