Since October 10, 2018, Google has updated its policy on brand protection. A decision in favor of advertisers, and more particularly retailers who are now authorized to use the brand names of products or services sold within Cuba Email List Ads ads. Another advantage, and not the least: this development eliminates the difficulties that retailers had in communicating about products for which the brand was protected. Google Ads – ORIXA MEDIA Google follows local trademark laws and requires that Google Ads ads do not infringe on third-party trademarks.

As a result, the giant applies certain restrictions on the use of brand names in Google Ads ads. However, aware that there are cases in which third parties can legitimately use trademarks in their ads, Google has taken the decision to change this restriction. Explanations. The right to use brand names in Google Ads ads You should know that previously, advertisers and more particularly retailers were limited in their use of brand names within Google Ads. Indeed, the latter had to use alternatives such as “multi-brand” or “prestige brands” in their advertisements, in order to maintain their attractiveness, relevance and click-through rate against the competition.


Use Of Brand Names In Google Ads Ads: What Are The Rules?

Recognizing the legitimacy of certain third-party retailers, Google has changed this restriction and now allows advertisers and retailers to create an accurate description of their offers, whether for the promotion of products or services. This update of the trademark protection policy is already in effect in Australia, Canada, Ireland, Japan, New Zealand, United Kingdom and United States. France, Germany, Portugal and Spain are also concerned and this development should quickly spread to other countries by the end of 2018 and over the year 2019. Google Ads examples – ORIXA MEDIA Use of brand names in Google Ads ads: what are the rules? Google now offers more freedom to advertisers and retailers in their Google Ads ads.


Indeed, it is now possible for them to use a brand name within the ads as a keyword. Be careful, however, there is obviously no question of using brands in any way, their use remaining particularly regulated because it is sensitive. Google requires that the keyword and ad combination meet the following constraints: the ad uses a term descriptively or generically, without mentioning the brand in question the ad refers to competing products or services the ad promotes products or services, spare parts, compatible products or services corresponding to the brand the ad promotes sites offering information about products or services related to a brand Who benefits from this update?


Who Benefits From This Update?

This recent evolution of Google’s trademark protection policy brings new impetus to all retailers offering a variety of brand choices. Indeed, they can now communicate on the exact title of the models present on their site, which was not the case before. Thus, this evolution of brand restrictions allows them to significantly improve their advertising message by indicating the name of the brand sold, and other useful information relating to this brand in order to facilitate the purchase for Internet users.

For the insertion of a brand name in a Google Ads ad to be valid, retailers and other informative sites wishing to take advantage of this new opportunity will have to meet certain prerequisites: In the case of retailers, they must provide behind their ads, a landing page mentioning the brand, its products or services and indicating to the user the practical and commercial information to justify the possibility of purchasing (the price in force, in particular). The goal is to facilitate as much as possible the access to the purchase of the products or services of the brand mentioned above.

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