What is the landing page report on Google Ads? The Google Ads Landing Pages report provides data about the landing page URLs associated with video campaigns as well as those served on the Search Network and Display Network. You can also find Croatian Email List performance statistics, including conversion statistics. This report also includes 3 metrics to help you identify landing pages where you could improve the user experience on mobile devices: Mobile speed score : between 1 and 10, this score indicates the loading speed of pages on mobile devices.

Click-through rate to mobile-friendly pages : This rate indicates how mobile-friendly your pages are, according to Google’s mobile optimization test. Click-through rate to valid AMP pages : If your pages are Accelerated Mobile Pages (AMP) compliant, this rate indicates how often your pages load as valid AMP pages when users click on your ads. It is determined using the AMP validation tool. The importance of loading speed for your mobile ads One of the easiest and most effective ways to improve your mobile ad results is to reduce the load time of your landing pages.


The Importance Of Loading Speed For Your Mobile Ads

In the retail sector, for example, it has been found that a delay of one second on mobile can result in a decrease in the number of conversions by 20%. To overcome this kind of problem, Google designed the mobile speed score to identify pages that do not offer an optimal experience for mobile users. This score is determined based on actual user experience data. It takes into account several factors, including the relationship between your page load speed and your potential conversion rate. Mobile page speed score update In July, Google introduced mobile speed score to let you quickly see which landing pages offer a fast mobile experience and which ones might need your attention.


Be aware that slow moving pages can significantly slow down your business. Indeed, 53% of visits to a mobile site are abandoned if the loading takes more than three seconds. Recently, the mobile speed score algorithm has been updated to decrease the number of clicks on ads for the purpose of calculating the score. Objective: to visualize the speed score for several of your pages. Rated on a 10-point scale, with 1 being very slow and 10 being extremely fast, mobile speed score is based on a number of factors including page speed and potential conversion rate. How to improve your speed score on mobile?


How To Improve Your Speed Score On Mobile?

To improve your mobile speed score, consider adopting mobile technologies such as mobile page acceleration (AMP) . AMP pages typically load 85% faster than standard mobile pages. As a result, 90% of AMP pages see a high mobile speed score of 10. This package allows you to “secure” your investment. We advise you to properly assess your objectives, the features you want and have website quotes produced in WordPress from different service providers and then to choose from the offers received with regard to the performance you expect from your future site.

In the event that the duration is not possible to determine, you must explain the criteria used to determine it. You are also required to explain whether the data you wish to collect is mandatory or not. Other mandatory elements must be added, such as the identity and contact details of the controller and, where applicable, the representative of the controller, the contact details of the data protection officer (if you have one), indicate the right to request rectification or erasure of a user’s personal data or to oppose the processing and portability of the latter, as well as the right to lodge a complaint with a supervisory authority.

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