When writing content, finding the right keywords is an essential step. For this, you surely use the Google Ads keyword planner or other tools like Ecuador Email Address . But do you think about optimizing your content according to the keywords actually typed by Internet users. I’m talking about the keywords that make your content appear on Google’s results pages. Laurent is categorical on this point: Most entrepreneurs spend time researching keywords when writing content. Indeed, it must.
But it is also essential to improve the SEO of your content according to the keywords for which Google has made them appear in its results pages. I confirm ! But how do you know these keywords? This is where the Google Search Console comes in. Obviously, the Google Search Console publishes a very comprehensive check-up on the health of your business website. But it can also identify keywords to improve the SEO of your content once online. This is the aim of this article.
How To Review Your Content To Generate Clicks With These Keywords
To illustrate my point, I will focus on the keywords positioned on the first page, but which generate no clicks. No click, it is not a visit to your site and therefore lost opportunities to gain new customers. So here’s how to do it. Contents [ display ] Know the number of clicks generated by the keywords of a given page Know the number of clicks generated by the keywords of a given page You probably think that a page is only ranked by Google for a few keywords. And you further imagine that those are the keywords you have chosen. It’s wrong !
Find the keywords that made a page appear on Google To prove it, sign in to your Google Search Console account. Note : I will be using the new Search Console. But it is also possible to achieve the same result with the old version by going to Search traffic> Search analysis . To know the ranking of the keywords of a page, here is how to proceed. From the new Search Console , if necessary, select the property at the top left, Find the keywords that made a page appear on Google Then display the “Performance” report.
Conclusion On How To Improve The Seo Of Content With The Google Search Console
Then, indicate the page to optimize by clicking on “new” then “page”. Find the keywords that made a page appear on Google Paste the URL of the page to inspect and validate. The report is displayed with the data from that page. Click on “Average position” to display the average position for each of the keywords in the table below the graph. Find the keywords that made a page appear on Google And this is what the table looks like: Google Search Console: Improve your SEO For each of the keywords that made it possible to display your page in Google’s results, you have for the selected period: The number of clicks received, The number of impressions, The middle position. At the very bottom of the table, you have the number of keywords for which your page was featured in Google’s results pages over the period.
Find the keywords that made a page appear on Google Note : a priori, Google displays a maximum of 999. Why are there so many keywords? I imagine it’s the same for you: your pages are ranking for hundreds or even thousands of keywords. And if you carefully examine the keywords given by Google, you will notice that many keywords are not even present on your page. How is it possible ? The simple answer. Today, Google knows how to determine the context of your content to identify the associated keywords according to the intention of the request .