Note that the internal and external links are complementary. The internal link, why? The internal links are inserted in your pages or your content. They point to other pages or other content on your site and may be of interest to the Yemen Email List user who wishes to have information linked to the main information desired. In addition, by following internal links, search engines crawl your site to index new pages. Your internal links also conveys popularity from one page to another. The importance of external links: outbound links and inbound links External links called “outgoing” are links within your pages or your content that point to a page or content on another site.

The smartest use them when they have several sites in order to “rank” each of their site (clever you say, but surely dangerous ). So-called “inbound” links are an integral part of a good SEO strategy. They are also called “ backlinks ”. They give popularity to your content and therefore directly to your site. Having several optimized backlinks, and at best from popular sites, improves visibility. There are different sources, whether through partner sites, customer or supplier sites, directories, forums, blogs, or even other sites of your own … not to mention social networks.

 

First Tool: Declare Your Sitemap File

You got it: backlinks should not be neglected in your SEO strategy. Netlinking and popularity “Netlinking” is a very strong lever for WordPress SEO and whatever CMS is used elsewhere. However, prefer this method with popular sites that you know will bring you popularity and propel your pages to the best positions in the search engines. As said before, the more links a page receives, the more popular it becomes. And the more popular it is, the more likely it is to appear in the top positions of search engines. In short, the more these links come from popular pages, the more popularity they will transmit (this is a viral phenomenon).

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Also remember that all the links constitute the external and internal mesh of your site. The mesh of your site must therefore be coherent and complete. 5. Track and analyze your results Track and analyze your results After having seen what is being done upstream, here is what needs to be done downstream in order to analyze your results and see things for improvement. The use of web analytics The traffic analysis tools help to better understand your audience (visits, conversions, etc.) and therefore to evaluate your natural referencing.

 

Second Tool: Declare Your File

With a web analytics tool, you differentiate visitors from visits. For information, a single visitor can make several visits to a site. In theory, the better you rank, the more visits you get. Therefore, in order to retain them and keep them coming back to your site, the importance of content takes on all its interest: relevance, originality, quality, meets the need, … If you use web analytics, you will be faced with the famous bounce rate. This statistic is very important. This indicator measures the number of visitors who left your site directly after visiting it. It is the percentage of visitors who left your site from the first page of their visit (not necessarily the homepage).

A low bounce rate is a sign of quality for a website. What to remember from web analytics Thanks to web analytics, you will analyze the behavior of your visitors in order to improve your content and your sales (in the case of an e-commerce site). You will also analyze the pages and keywords positioned in Google in order to adapt and improve them if necessary (exclude irrelevant keywords, optimize others). Audrey: Thank you Daniel for these recommendations to take care of the SEO of a website under WordPress. If you don’t have web analytics yet, use Google Analytics .

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