Prepare a high level strategy and business case Bahamas Phone Number After a direction has been determind from the helicopter, you as a marketer can go wild on the ‘how’. But it is just as important to substantiate numerically within a proposd approach and strategy why you are making a particular recommendation. You do not yet work out a detaild plan, but you take the management along in a presentation in which you explain your advice Bahamas Phone Number in a few slides, basd on your experience, benchmarks and the possibilities of modern marketing. And because you calculate a business case and outline different scenarios, the management can then choose one of the scenarios. Each Bahamas Phone Number scenario has an associatd cost and budget.

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Once this choice has been made, you have definitively Bahamas Phone Number reachd ‘buy-in’ within the management. And that is a prelude to accountability, but no guarantee for that. 4. Cascade Bahamas Phone Number the business case to KPIs together You then want to capture that accountability in KPIs, or ‘Key Performance Bahamas Phone Number Indicators’. This is therefore a time to make it crystal clear that revenue growth (or growth in profit, or growth in another area) has a dependency on marketing. And someone from the board is always accountable for the overarching goal of that growth.

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You then cascade this overarching goal together to underlying Bahamas Phone Number KPIs. For example, you get the following: Management target – Revenue growth from € 2,000,000 to € 2,500,000 Sales target – Growth from 200 to 250 deals Marketing target – Growth from 100 to 500 leads via the website The Bahamas Phone Number strategy and business case you presentd in the previous step literally shows what it takes to achieve theBahamas Phone Number transition from 100 to 500 leads via the website. You also showd how you can help sales achieve the targets with this.

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