Digital Marketing experts call it: user intentions . Here are 2 types of intention that an Internet user can have: Inquire This type of request is used to find information on a product or a service. For example: “What is a smartphone” or “What is the right choice of memory capacity for an iPhone?”. To buy This type of request concerns the Saint Kitts and Nevis Email List of a product or a service. For example: “Where to buy an iPhone 11 Pro”. 2. Always stay relevant to your content Pick the keywords that really add context. Also with my example with “the iPhone”, an article on “10 things to know about the iPhone” should include only LSI keywords that relate to the iPhone. “FNAC”, for example, may have been a keyword that appeared in LSIGraph.

However, this doesn’t necessarily add value to your content. 3. Use these keywords sparingly I insist. It’s not about stuffing your entire page with the main keyword and all of the identified LSI keywords. On the contrary, LSI keywords prevent you from concentrating on a single term. A great way is to proofread your content once the keywords have been added. If a sentence doesn’t sound natural, adapt it. My advice : add 2 to 4 keywords every 100 words. Note : the Yoast SEO plugin for WordPress helps you do the counting.

 

Structured Data: Not That Complicated!

Conclusion on LSI keywords I hope that these semantic explanations of the LSI process did not lead you too astray. Note that free tools exist online to find these LSI keywords. And by using LSI keywords in addition to your main keyword, your content reading will become more enjoyable for your readers. And it’s a safe bet that your pages will climb into Google’s results pages. As a result, your business’s website traffic will soar. As a result, more prospects will come ringing your doorbell. My secret : work on your existing content with LSI keywords. It’s a lot faster than creating new content and it can pay off big.

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Logically enough, one of the SEO indicators to follow regularly concerns the evolution of the positioning of your pages for these keywords. 2. Organic visits and traffic share As with positioning tracking, the volume of organic visits is a key performance indicator in SEO. Many young sites have a high share of traffic from “Direct”, “Referral” or “Paid” sources. Indeed, young companies often go to extra lengths on advertising campaigns to make themselves known quickly. However, to be positioned on long-term strategic requests, it is necessary to work on your SEO.

 

What Is Structured Data?

Tracking organic visit volume and search engine traffic share helps you identify: The pages that bring you the most organic traffic, Those that should be optimized. By having a structured SEO strategy, you will see your share of organic traffic necessarily increase. 3. Mobile charging time Google has undertaken to switch all sites under the Mobile First Index . Concretely, Google takes into account the performance of your site on a mobile to rank your web pages. For example, for more than a year, if you launch a new site, it is automatically added to the Mobile First Index. It is therefore extremely important to have a site suitable for mobile use, whether it is: From an ergonomic point of view, Or the loading speed.

For tracking, good news: Google Search Console notifies you of problems that its crawlers encounter on your business website. You will see from the tab ” mobile usability ” 4. Duplicate content 4. Duplicate content If there’s one thing (well several things) that Google hates, it’s duplicate content . To avoid being penalized in your SEO, check regularly that there is no duplication of content on your site. Even if you produce original content, it may happen that you enter a “Title” or a similar “H1” tag by mistake. So, to track this SEO indicator, watch: Your page duplications: 2 identical pages (example: one in http and the other in https).

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