So your article will target both the main keyword and variants of the long tail. For example, if your page is targeting the main keyword “eco-friendly car”, your title tag might be “Best eco-friendly cars in 2021”, obviously the content is relevant. My advice : if possible, position your target keyword in the SEO title at the beginning. This way, if Google truncates Malawi Email List title, it won’t be hidden. e. Use emotion Try to touch the emotion of your readers with your SEO title. To do this, add “powerful” words, like: Incredible, Secret, Extraordinary… Using these words in your title increases CTR since they arouse curiosity. Again, do not choose these words at random. They should always relate to the content of your page.

Spend time browsing the content and ask yourself the following questions: What can make this content unique? How does this content respond to search intent (that is, what people search for when they type this keyword into Google)? Then use these answers to choose your powerful words. For example, if you are writing an article about email sequences, your headline might be “The 6 Email Sequence That Really Generates Sales”. This makes it clear that your article is unique and actually works for readers, unlike many other tips they may have read before.

 

What To Do To Be Successful?

On the same subject : Google Search Console: Improve your natural referencing 2. Add keywords to your descriptions Add keywords to your descriptions Since the meta description appears in search results and provides a small description of your content to viewers, it needs to be captivating, even if it is by far the longest text of the result displayed in SERPs. Too often, the writing of the meta description is overlooked. It is only considered as an additional place to add a few keywords. However, it should be seen as a slogan to entice potential readers to come and visit your page.

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Know that a compelling description is a great way to improve your conversion rate. With your meta description, you have around 160 characters to grab the user’s attention and convince them that your page is the one to click on. Note : if you do not write a meta description, the search engines themselves determine the text to display. Sometimes it works well, but other times the result can be taken out of context. For e-commerce sites, this may be sufficient since the query is usually a keyword about the product. But, for other types of content, take the time to effectively optimize your description.

 

How To Find Your First Customers?

Here are some tips to improve your meta description: Include target keywords, Use emotion to encourage Internet users to click, Describe the pain points, Observe the limit of 160 characters. My tip : with a plugin like Yoast SEO on WordPress, you can easily optimize your meta description with the right length. Of course, always add your target keyword. 3. Use short and meaningful URLs Use short and meaningful URLs Your page URL is also displayed in search results. To optimize your website, preferably use short URLs that contain your target keyword.

My advice : if some of your URLs are long, now is the time to optimize them. The goal is to show Internet users that your page is the most relevant to what they are looking for. Here are 3 criteria to work on: The length of your URL address, The navigation path, And possibly the category. Depending on how your site is set up, you can have a variety of categories, for example, mysite.com> social-networks> LinkedIn> page-title. Be aware that not all sites require structured navigation. On the other hand, if your site has several categories, use keywords that have meaning both for the Internet user and which follow the structure of your site.

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