SEO is a very opaque industry. Indeed, Google discloses little information on the actual operation of its algorithms. And for good reason, in the past, Google published PageRank. But this note prompted some SEOs to manipulate Google rankings. Regardless, Google certainly still uses a Germany Email Database score, it is no longer public. This is why many SEOs turn to domain authority to check the quality of their inbound links and understand how these affect the SEO health of a website. This is a subject that I discussed at length with Enrick , our “Data & Analytics” angel: Domain Authority is not a score calculated by Google.

However, it can give some insight into the SEO “power” of a website. This is why the domain authority is subject to interpretation. But its advantage is that it provides a metric comparing the SEO strength of different websites based on the same methodology. So let’s see how to work on your area of ​​authority, but first let’s define this indicator. Contents [ display ] What is domain authority? What is domain authority? Domain of Authority (DA) is a search engine ranking score developed by Moz which is a completely independent company from Google. This Ranking Score tries to predict a website’s ranking on Search Engine Results Pages (SERPs).


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Even though Moz’s explanations are as vague as Google’s, domain authority is calculated from several criteria around the quality and quality of links in a website’s ecosystem. Obviously, this is just a model trying to model how Google decides page rankings for a given query. But its great advantage is that it can compare you with your competitors since it is a score established in the same way for all websites. It is also very useful for tracking the “ranking strength” of a website over time. What is the DA score? A domain authority score ranges from 0 to 100. American SEO experts speak of “Domain Authority” or “DA”. Simply put, the higher the score, the more likely you are to appear first in search engines.


DA below 10: a uthority very low . It is rather easy to appear in front of competitors who have such low authority, DA between 10 and 20: a uthority low can be impr ed . These are sites with minimal reputation and probably decent content. But their netlinking remains weak, Between 20 and 40: a uthority acceptable . These sites have a very decent reputation and significant netlinking. If these are your competitors, it won’t be easy to dislodge them. Between 40 and 60: f Porte domain authority . This corresponds to a site like #audreytips, so already with a strong reputation, Above 60: t ery strong domain authority . These are the reference sites like Amazon or Wikipedia.


Conclusion On The Objectives Of The Domain Of Authority

You can know your DA with the Link Explorer tool from Moz. With the free version, you are entitled to 10 requests per month. Note : most of the leading SEO tools, like SEMrush, Ahrefs, Majestic also publish an equivalent score with their own methodology. How do you use it to optimize your SEO? Today, the search engine takes into account more than 200 factors to determine the order of the pages in its results. This makes it almost impossible to optimize your website and its content for each of its ranking factors. But even if it seems impossible to optimize for all of Google’s ranking factors, you can still focus on one of the most important search engine ranking factors that domain authority exemplifies .

As a first approximation, consider that domain authority indicates the reputation of your website. So, by demonstrating your expertise with the highest quality content on your favorite topic, you will assert yourself as a thought leader. As a result, other sites will refer to this content, which means that you will gain many backlinks. And since domain authority is calculated specifically from these inbound links, it will increase. And as a result, Google should improve the ranking of your content. On the same subject : How to analyze your inbound link profile? 3 actions to improve your domain authority with Search Console and an Analytics approach?

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