SEO is one of the strategic pillars of many companies to gain visibility on search engines. Complex and demanding, the discipline of SEO requires multiplying the levers of action to establish a presence that will not be crushed by your competition. In this context, Antoine BIGANO de Ynov simply presents the technique of the Malaysia Email List cocoon. Contents [ display ] SEO: why is it important? SEO, or Search Engine Optimization, synonymous with natural referencing, is the art of being visible in search engines: Google, Bing, Yahoo… Unlike paid search (SEA), SEO presents your pages in “natural” results whose positions go up thanks to: To the technical optimization of your website, SEO actions on each of your pages And your backlinks.
These are links on other websites that point to yours. The importance of digital is no longer to be proven, many companies are looking to increase their SEO presence. But why ? By positioning your pages among the first results of search engines, you ensure a certain visibility, which has the benefit of generating traffic on your website according to the request of the Internet user. It is therefore a way of winning over new customers. Not to exist in Google is to take a considerable risk in the face of competition equipped in terms of SEO strategy, both for a company and for an entrepreneur. Better to have SEO experts by your side, trained in communication skills , who can define a keyword strategy or reposition some of your pages, if necessary.
How To Set Up An Seo Strategy With The Semantic Cocoon?
SEO is therefore very important. Indeed, it is at the heart of a “visibility war” which results in: On the one hand, a demanding and hurried internet user who wants everything, right away And on the other, several competing companies that have every interest in appearing quickly in his eyes. To put the odds in your favor and stand out from the competition, why not start by building an SEO strategy based on the notion of a semantic cocoon? What exactly is the semantic cocoon? What exactly is the semantic cocoon? The notion of a semantic cocoon may seem blurry.
Yet this analogy is fairly straightforward to understand. Imagined by Laurent Bourrelly , a “cocoon” is a semantic set within which you find a whole tree structure and a set of links. The idea is therefore to start from a lexical field, then to decline it within the cocoon in an incremental way. With this SEO architecture system, you create an internal mesh that promotes the referencing of certain pages of your website. The “mother” page is put forward by the lower level pages. Here is a way to simply represent the page tree: Mother: link to all lower level pages Lower level.
Content, At The Heart Of An Seo Strategy
Link to the parent page Lower sub-level 1: link to the lower-level 1 page Lower level 2: link to the parent page Lower sub-level 2: link to the lower-level 2 page Lower level X: link to the parent page Sub-level lower X: link to the page of lower level X As the thematic internal mesh is taken more and more into account by Google’s algorithms, the semantic cocoon method is one of the keys to improving your natural referencing. In this way, you increase the relevance of your pages in the search results (SERP). Indeed, your pages are contextualized, classified, and thus more easily read by search engines. To set up an effective semantic cocoon, first define.
Your areas of expertise, Your different offers and services … Then group them by theme. This may be the opportunity to find new opportunities to communicate with your customers! And this is where the silos come in. On the same subject : The 3 strategic objectives of SEO From semantic cocoon to thematic silo From semantic cocoon to thematic silo If the semantic cocoon unites your pages around the same semantics (logic), the silos classify your web content around themes consistent with the cocoon. By prioritizing your content by silos, you organize your site in order to gain precision for Google. At the same time, you develop your growth opportunities on the search engine.