No ! I highly recommend that you create an account so that you can start collecting data on your website. A tool that offers multiple possibilities … The Search Console provides you with many tools. In this article, I will focus on 3 main sections: The overview, The “Search results” view, And URL inspection. 1. The big picture GSC – The big picture Israel Email List is your dashboard. The overview includes 3 blocks: The performance report, The coverage report, And improvement reports. You will also find these same headings in the menu in the left column. This allows you to see the number of clicks or pages with errors and which pages are valid.
I consult it very quickly every day mainly if Google does not point out any errors to me. Indeed, it is important to correct the errors reported as quickly as possible. Not only do you show Google that you care about your website like the apple of your eye, but it also prevents them from piling up and hours spent correcting them, which is not necessarily the coolest thing to do. 2. The “Search results” view GSC – The “Search results” view In the Performance tab, you can see which pages and which keywords your site is ranking for in Google’s search results. In the old version of GSC, you could only see data for the last 90 days.
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Today it is possible to see data for up to 16 months. Obviously, this data is only available from the moment you set up your account. By regularly checking the Performance tab, you quickly get to the keywords or pages that need the most attention and optimization. This view gives 4 indicators on the performance of your content: The number of clicks on your website, The impressions (number of times our pages have been displayed on the screen of a user) The average CTR (Click Through Rate) which gives the ratio of the number of clicks to the number of impressions, And finally the average position which corresponds to the place of your site in the search results. So where to start ?
In the “Performance” tab, there are also sub-tabs to display “queries”, “pages”, “countries” or “devices”. Each of these sections can be sorted by the number of “clicks”, “impressions”, “average CTR” or “average position”. Let’s see these different indicators in more detail. Clicks The number of clicks indicates how often people clicked on your website in Google search results. This number gives an indication of the performance of your SEO titles and your meta descriptions. If few people click on one of your results, it doesn’t stand out enough in the search results. In this case, it is necessary to check what other results are showing on the page to understand how to optimize your search snippet.
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The position of the result of course also has an impact on the number of clicks. If your page is in the top 3 of the first page of Google results, it will automatically receive more clicks than a page that ranks on the second page of search results. Impressions Impressions are the display volume in the search results of your website in general or a particular page. The number of impressions displayed for a keyword gives how much view your website is showing for that keyword in Google search results. But you don’t know which page ranks for that keyword yet. To see which pages rank for that specific keyword, just click on that keyword’s row. In this way, the keyword is automatically added as a filter.
Then you click on the “Pages” sub-tab to see which pages rank more specifically for that keyword. Are these pages the ones you want to rank for this keyword? If not, improve your content by adding this keyword on this page, insert internal links from relevant pages or articles, speed up page loading … My advice: this is how you will find new ranking opportunities in Google search results. Average CTR The click-through rate (CTR) is the percentage of internet users who saw your website in the search results who also clicked in the result. Obviously, the higher the positions, the higher the click-through rate. However, there are also some things you can do on your own to increase CTR.