On the other hand, updating the content of an old blog post is arguably one of the most effective methods. What I appreciate the most about this method is that you are primarily interested in your users more than in Google’s algorithm, which is Jordan Email Address only an intermediary. This is the theme Laura Chipello , Web and SEO Writer at My Little Big Web has chosen to tackle today. In this article, discover 6 tips to optimize your old content and, suddenly, improve your SEO! Contents [ display ] 1. Optimize the metadata of your old articles Optimize the metadata of your old articles One of the first things to do when updating blog post content is to optimize its metadata.

Indeed, metadata is the first information captured by search engines. If these are well optimized, you greatly increase your chances of improving your SEO. Optimize the meta title tag A first criterion for writing a good meta title tag is to control the number of characters in it. A too long meta title is truncated in the search results, which is detrimental to the click-through rate on the results pages. Here are some basic rules to follow to make sure your meta titles are still strong: Keep the number of characters in the meta title between 55 and 65, spaces included, Include the target keyword of the blog post in the meta title, Make sure that the title meta tag represents the content of the text. To optimize your headline, use the free coschedule tool .

 

How To Improve The Internal Linking Of A Blog Post

Write the meta description tag well A well- crafted meta description tag helps you rank better in Google search results. As with the meta title, there are certain criteria that must be met to write an effective meta description, both for Internet users and for robots: The number of characters in the meta-description must be between 145 and 150 to prevent it from being truncated, Include target keyword or LSI keyword in description to improve blog SEO, Think marketing : the meta description tag should convince a user to click on your link rather than another. 2. Review the quality of your content Review the quality of your content With each update of Google’s algorithm , SEO experts realize that the quality of content is more and more important. Before updating the content of an old article, consider the following 2 points.

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The quality of information for Internet users Your blog posts are mainly used to demonstrate your expertise in your field of activity. Internet users consult your site for reliable information. It is therefore important to provide relevant and up-to-date information. So, check the facts and information that you share in your texts. If these are no longer relevant, be sure to change them. For example, if you relate a statistic for 2008 in one of your articles, do your research to see if more recent data is available. The quality of content from an SEO perspective It is important that your content is intelligible to search engines. Search engine robots will understand a text better if its content is well structured .

 

Choosing The Right Outgoing Links

Indeed, the information must be well organized in a text in order to be well analyzed by search engines. To do this, correctly use the  tags to properly define the different sections of your text. These mainly concern the subtitles of your text. Here is an example of  tags based on the structure of this text:  How to update the content of an old blog to update it?  Review the quality of your content  The quality of the information for Internet users  The quality of the content from an SEO point of view  My tip : structure your subtitles as if it were a table of contents of a book. So take the time to re-read your blog articles to check if your different themes are well defined in your texts.

Draw inspiration from your competition to write competitive content Draw inspiration from your competition to write competitive content Have you noticed that your content, which previously ranked at the top of search results, is now showing up in 8th, 9th, or even 10th position? Well, if you haven’t updated this content in a while, this change is hardly surprising. The criteria considered by Google’s algorithm are constantly evolving. The algorithm is becoming more and more sophisticated in order to choose the best content to present to Internet users.

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