The emotional marketing is one  Macedonia Phone Number List  of the best ways – if not the best to connect with consumers and maintain their concentration in advertising landscape increasingly dense. A good strategy involving emotional marketing does more than sell. It can inspire and incite action by putting you at the center of a conversation that isn’t just about your product or core business. So it’s pretty simple! In terms of content, you are getting closer to your audience every time. In terms of popularity, if a person of influence repeats your message on social networks, then you are assured of a spread and virality effect with his audience, who seeks to reproduce this emotion with his own circle of friends.

Creating and sharing an emotion, no matter the medium or the platform, is a shortcut to the buying decision of your customers. But how to do it and be sure to succeed? It is an exchange that I had with Antonin Pasquereau , SEO Expert at BlackCatSEO which gave us the idea for this article. So why is emotional marketing so powerful? And how do you get the attention first and then gain the loyalty of your target audience? Table of contents [ show ] Understanding the role of emotions in marketing Understanding the role of emotions in marketing Allie Decker HubSpot defines emotional marketing as ” the art of marketing and advertising efforts that primarily use emotions to point,

Conclusion On Emotional Marketing

store, share and buy your hearing .” Quantifying emotions for marketing But why does it work so well? Why is this so important to your brand? Quite simply because emotions constantly color and shape the way we perceive what is happening in the world around us. Of course, being perceived in a certain way and being memorable are the fundamentals of any marketing campaign. Emotional marketing is definitely one of the best ways to achieve these connected goals. Each language and culture has many different words for emotions: happy, sad, excited, disgusted, elated, gloomy, euphoric, depressed … Valencia and excitement In reality, all these labels exist on a spectrum defined by 2 basic categories: valence and excitation. The valence is whether something is perceived as positive or negative,


The excitement is a concept closely related, but different. She describes whether something is exciting or calming. Importantly, strong emotion can occur with any combination of the extremes of these scales. And emotions can be understood to all have some level of these 2 aspects. In “ The Measurement of Emotions ”, Dr James A. Russel describes in Chapter 4 the measurements of emotions. He broke them down with a simple 2-axis visualization: Valence as pleasant versus unpleasant, And excitement like activation versus deactivation. In “The Measurement of Emotions”, Dr James A. Russel describes in Chapter 4 the measurements of emotions. He broke them down with a simple 2-axis visualization: valence as pleasant versus unpleasant and excitement as activation versus deactivation. For emotional marketing, the action takes place in the top half of this graph. People in an “ on ”.

To Sum Up In 3 Questions

You may think that an emotional marketing campaign has to be in the top and right quarter which is high activation and very pleasant character . But it’s not always the case. The key to emotional marketing is that, positive or negative, the emotions you are targeting must be strong. In addition, they must be provoked intentionally . More often than not, brands seek to create positive emotions. Indeed, they rarely opt for negative emotions. Although sometimes fear, anger, or sadness can be productive in getting people to take action. On the same topic : How to Write a Catchy Headline That Generates Clicks? How to create an emotional marketing campaign?

How to create an emotional marketing campaign? You start by doing extensive emotional marketing research on your target audience. It’s emotional targeting. Therefore, you need to know who they are and what makes them tick. Review your personas accordingly . One of the biggest mistakes marketers make when trying to create emotional content is to assume that emotional reactions are universally the same and not the messy, hard-to-predict spectrum of responses that we actually see in the marketplace. real world. A campaign that inspires a target audience can make another audience feel targeted and judged. For example, a post intended to be humorous may

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