As you’ve probably heard, Google is putting more and more emphasis on user experience as a ranking signal, so it’s no surprise that since May 2021 they’ve come up with a new report in the GSC. : the experience report on the page. I turned to Enrick , our Data and Analytics expert to French Email List the ins and outs: Google uses the experience of a web page for these ranking systems. Note that this is based on a user’s mobile experience. So what exactly is this new report? What should you do now to prepare for the upcoming changes to Google’s ranking algorithm?

Contents [ display ] The 5 signals of the report concerning the experience on the page The 5 signals of the report concerning the experience on the page You access it from the left column of your Search Console. The report is broken down into 5 factors used to measure a good on-page experience: Essential web signals, Mobile ergonomics, Security issues, The HTTPS protocol, The advertising experience. By clicking on each of the blocks, you access a detailed report giving any errors to correct or improvements to improve. But what are their interests and issues?

 

The Essential Elements Of The Web

The essential elements of the Web The essential elements of the Web are made up of 3 aspects of the user experience: The loading, Interactivity, And visual stability. I am going to decipher the 3 metrics on the loading time used by the web giant. Largest Contentful Paint (LCP) LCP measures the load time of a page by examining the render time of the largest image or largest block of text visible in the window. Google likes sites to load quickly. My advice : For a good user experience, LCP should occur within 2.5 seconds of starting the page load. First Input Delay (FID) FID is also about speed, but measures interactivity.

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For this, Google tracks the moment when a user first interacts with a page (by clicking on a link / button, for example) until the moment when the browser is actually able to start processing event handlers. in response to this interaction. My advice : To provide a good user experience, pages should have an FID of less than 100 milliseconds. Cumulative Layout Shift (CLS) The CLS measures visual stability. No one likes to think that a page has loaded just to make things wobble all over the place. My advice : to provide a good user experience, pages should maintain a CLS below.

 

The Advertising Experience

To test your pages, use the free Speed ​​Page Insights tool . 2. Mobile friendliness Mobile friendliness Now that Google is focusing on mobile-first indexing, it’s essential that websites are optimized for mobile users. In November 2016, Google announced that experiments had started to make its index “mobile-first” . Put simply, this means that Google’s algorithms treat content available on mobile as the main content and no longer as desktop-optimized content as it historically did. The indexing and ranking of your pages in the SERP are therefore correlated with your ability to produce a mobile friendly site.

It should be noted, however, that this update is not intended to reward or penalize sites based on their “mobile friendliness”. On the other hand, it has a more significant impact on Web properties which have different versions for mobiles and desktops. As Google favors the mobile version, if it is less rich in content for example, your SEO can be penalized. My advice : always opt for a responsive design . Indeed, by dissociating the content from the way it is displayed according to the size of the screen, you are sure that your SEO optimizations are valid whatever the platform.

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