This is the question I asked Laurent during our weekly update: Identify your strengths, weaknesses, opportunities and threats to determine where to focus your SEO efforts. For this, rely on the SWOT analysis! Indeed, it is often difficult to Palestine Consumer Email List where to start. It’s even easy to waste a lot of time on activities that bring little return. It is a recurring problem for all your Digital Marketing actions. Fortunately, there are methods to prioritize your actions. And as Laurent whispered to me, I googled “SWOT”. I didn’t really need it since at #audreytips, we perform this type of analysis systematically for our clients.

In this article, I’ll describe and then detail how to use SWOT analysis to find where to focus your efforts to improve your SEO. Contents [ display ] SWOT Analysis: Strengths, Weaknesses, Opportunities and Threats Identify Your SEO Priorities With A SWOT SWOT is an abbreviation for: S trengths, W eaknesses, O pportunities, T hreats. Which means in French respectively: Strengths, Weaknesses, Opportunities, Threat. In French, we should say SWOT, but it’s more complicated to pronounce… so, we generally use the acronym “AFOM” for Assets, Weaknesses, Opportunities.


Swot Analysis: Strengths, Weaknesses, Opportunities And Threats


Threats… Anyway, by examining these 4 aspects, it is established an inventory about the natural referencing of the website of your company. A SWOT analysis is summarized with a double entry table: 2 rows and 2 columns. How to read a SWOT table Reading a SWOT table is pretty straightforward: The top line highlights strengths and weaknesses, usually intrinsic to the business. The bottom one describes the opportunities and threats that usually come from outside sources. The left column, with strengths and opportunities, details the positive factors in reaching your goal.


Finally, the one on the right describes the weaknesses and threats that are detrimental to the achievement of your goal. To go further, you can consult the 3-minute video of Marketing Strategist : In an ideal world, the SWOT analysis of your SEO is part of the general framework of your Digital Marketing plan . To establish this plan, nothing like answering the following questions: Situation Analysis – Where are you today? Goals – Where do you want to go? Strategy – How do we get there, in general? Tactics – How are you going to get there? Via what levers?


How To Read A Swot Table

Actions – Processes, directives and checklists … Control – Indicators and dashboards to keep you track of your progress. Asking yourself all these questions is extremely rewarding. Indeed, such an analysis, carried out rigorously by addressing the “who”, the “why” and the “how”, all in accordance with your personas, is always a winner . Note : in addition to the PESTEL analysis which identifies the environmental factors having an impact on the company, the SWOT analysis focuses on the factors specific to the company both internally (strengths and weaknesses) and externally ( opportunities and threats).

A SWOT Analysis for SEO To perform a SWOT analysis for your SEO, look at the strengths, weaknesses, opportunities, and threats from an SEO perspective. To illustrate, I suggest you imagine a fictitious activity: the Comtesse’s Socks. A textbook case: “The Comtesse’s Socks” A textbook case: “The Archduchess’s Socks” For nearly 150 years, “les Chaussettes de la Comtesse” has been a storefront in Paris. Obviously, the entrepreneur is looking to increase his turnover on the Internet. For this for 7 years, he has a website under WordPress. Indeed, even if the store is profitable, the turnover remains stable and the growth will come from the Internet. And this is what is easy to identify on the website.

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