The latest major update is the stories. This vertical format offers a more immersive and engaging navigation directly in the results pages of Google. To submit a story to Google, I advise you to read their tutorial and / or install the complementary Saudi Arabia Email List  AMP Stories for WordPress . YES – The greats of the Web have mostly adopted the Google AMP format Google partners like Twitter, Pinterest, LinkedIn redirect to AMP pages when you are on mobile and click to view a page that has been promoted on these platforms. If you are very active on social media, this can be a plus.

Note 2 : Bing, the search engine of Microsoft and Yahoo, also adopted AMP. “Accelerated Mobile Pages” are now favored on mobile from Bing (source Moderator’s Blog ). YES – Speed ​​and readability on mobile are criteria taken into account by Google A priori, AMP is not one of the 200 criteria of Google’s algorithm . But, indirectly this affects your SEO since the AMP pages: Load faster, which is an important criterion, Are de facto compatible on mobile which is also an important criterion. As a result, having pages in the Google AMP format indirectly plays a role in the natural referencing of your website.

 

The Featured Snippets “paragraphes”

YES – AMP pages are displayed higher in the results pages on Google By construction of the results page on mobile, AMP pages are placed higher in the search results. This way, the top ranked AMP pages have very good visibility. Additionally, to avoid having to scroll vertically through the search page, some AMP pages are presented at the top of the page in a horizontal carousel. However, this information carousel today appears almost exclusively for large publishing sites. Either way, this is a very effective way to find yourself at the top of the search pages. Isn’t that what we’re all looking for with our many SEO efforts?

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YES – Your mobile bounce rate will decrease Most people actually read the content on AMP pages. This can be understood. Your clean content is perfectly readable on mobile and all the “distractions” from design are gone. As a result, Internet users are more likely to engage with content in AMP format. And since Google likes to satisfy its Internet users, having a low bounce rate is good for your SEO ranking. CQFD. WARNING – AMP pages do not generate leads As of this writing, AMP does not take registration forms into account. So AMP format pages do not allow you to generate leads.

 

The Featured Snippets “numbered Lists”

If this is your main goal, I advise you to install a paid extension compatible with your form manager. Here is what to buy these extensions depending on your form manager: Contact Form 7, Gravity … WARNING – The AMP format is not the panacea for obtaining backlinks To be able to be distributed by the Google CDN, the URL of your AMP pages is attached to the domain name “google.com” or “google.fr”. When you click on an AMP format search result,URL into their content, then the backlink effect is for google.fr and not for you! Pity. As the number of backlinks plays a major role in the SEO of your business website, this is unfortunate. Clarification : on Chrome from version 71, Google manages to convert the URL with your domain name “example.com/URL/” and this is also the case on iOS, the system on the iPhone d ‘Apple.

The main players are therefore compatible. For my part, I consider that this is no longer a subject so as not to migrate your mobile pages under the AMP format. The analogy with the book To keep it simple, I’ll use an analogy. Let’s say your blog is a book, then: The categories represent the table of contents, The labels make up the index. The categories of a blog are the chapters of a book The categories of a blog are the chapters of a book In the same way that chapters divide your book into separate parts, so do your blog categories: Represent the main topics covered by your corporate blog, Must have a well-defined border,

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