Every entrepreneur must ask the right questions at the right time. And before you go headlong, I imagine you educate yourself a bit about the “facts” to make an informed decision. This question about the value of having multiple sites interests me, especially since I recently Georgia Email List a book on SEO. It is about “ Succeeding your web referencing ”, by SEO expert Olivier Audrieu . A very good book! In this book, Olivier advises setting up a small network of websites in order to increase the authority of your main site through links from other sites.

Obviously, it is also essential that each of your sites have well-crafted content for natural referencing. At #audreytips, the bosses are in tune on this subject. Creating and running a network of sites is not the right approach for a small business! And to add: It’s true that Google promotes quality inbound links. Considering the difficulty of obtaining backlinks, why not create them yourself? But in practice, Audrey, we are clearly against it. Let’s discuss it and make up your mind!

 

Optimize Their Natural Referencing

Good idea ! So I spoke with Laurent. And here is the result of my reflection. As always on #audreytips, my goal is to save you time on all these technical aspects. Indeed, this decision requires looking at the technical criteria of SEO. For this exercise, I will be impartial in weighing the pros and cons. Contents [ display ] Google popularity and definition of multi-site SEO Google popularity and definition of multi-site SEO Popularity according to Google Among the 200 criteria used by Google’s algorithm to rank its search results , the popularity of your website is a priori very important.

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Google determines the popularity of your website along with the quantity and quality of inbound links to it. Simply put, the more links (URLs) your business website receives from other sites, the better for your SEO. Each inbound link brings its share of “SEO juice” or “Google juice”, an English term which means “SEO juice”. It is the “force of popularity” But beware, not just any inbound link! Quality matters too. An inbound link penalizes you if it comes from: From a poor quality website, Or quite simply a site whose content is not related to your professional activity.

 

The Risk Of Traffic Loss

On the other hand, the popularity of your site increases if the inbound links come from popular sites related to your professional activity, and these links are placed: In the body of the page (and not at the footer for example), On a page with few other outgoing links, On a page having the same theme as the page of your site to which it points, … In short, these are criteria that are difficult to meet. Definition of a multi-site SEO strategy So why not create some backlinks yourself? This is why some SEO professionals advised a few years ago to start your own network of websites.

The idea is simple. Next to your main site, you create several websites. And their pages, you insert links in the right place that point to your main site. Some even go so far as to buy an expired domain name with an internet history rich in backlinks. The goal? So create “SEO juice” (popularity) from your various websites to your main site which should magically rise in the search engine rankings. It’s a bit like in the Tour de France peloton. When the whole team supports the team leader to protect him from the headwind, the whole team brings him his “juice” so that he is fresh and available to attack the final sprint.

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