Everyone is talking about “quality” Slovenia Phone Number List web content! Yes, but … this qualifier is very subjective: What is “quality” web content? Is it measurable? More importantly, are there ways to create them over and over again? The commonly stated standard formula is: Quality Web Content = Good Writing + Good Keywords And this is what Laurent thinks about it: Quality content does not fit into a formula! And keywords are less important than you might think. To write quality web content, be obsessed with your persona and monitoring your conversion rate! And he followed it up with 8 Ways to Create Great Web Content, which I present to you in this article. Quality web content (unfortunately) does not follow a formula.
Focusing on keywords leads to web content that goes far more to search engines than to your target audience. At #audreytips, we believe that quality content is one that retains potential customers and surely not content that draws a few visitors to your business website. That being said, there is a link between creative content and content from the previous formula. It’s all about understanding how those words should be used both to drive visitors to your website and ultimately drive conversions. Contents [ display ] 1. Find your keywords, but way beyond volume Find your keywords, but way beyond volume This article wants to demonstrate that keywords are not everything.
Know Your Target Audience
But that does not mean that you should no longer search for your keywords before writing your content. Keywords are still an essential part of good web content, but not as important as you might think. In harmony with your natural referencing (SEO) First of all, writing new content must be in line with your other SEO actions. It is obvious. Yet it is a common problem that we encounter with our customers. For example, many entrepreneurs outsource content writing without giving the author the keywords to use. And, even when provided, the author is unlikely to really understand the fundamentals of using these keywords beyond the famous “density”. Don’t just think about data Then, to find keywords for new content, think beyond the data. Of course, tools like Ubersuggest, KWfinder,
SEMrush … give: Monthly search volume, The level of competition, And even a rating for how easy it is to rank well. No tool indicates what content is really interesting to your readers You need to know what kind of content interests people and prompts them to engage. To do this, search Google for your target keywords, then: Analyze the titles of the pages present in the first page of results, See if these articles have received comments and how many? Also check if these articles have been shared on social networks. Without it, you search for terms that you think are relevant without really knowing if people are interacting with such content.
Of course, by properly working your SEO, the ranking of your pages will increase. But there are many other factors to consider in order to gain customers with your Content Marketing: Are visitors to your website reading your entire article? Do they comment on it, do they share it? And finally, do they click your call-to-action buttons? These 3 indicators are your main goal when writing your web content. My advice : Have clear guidelines to make sure you write to drive interactions and conversions. 2. Organize well without restricting creativity Organize well without restricting creativity You have a “great” new idea for content and instantly you jump to your keyboard !! This is not the most optimal way to proceed. Obviously, I am convinced that it is best to write when you have inspiration. It’s the best way to have fun at work.
But please lay down the structure of your content first! Indeed, content written on the fly or poorly structured converts very little. And having a conversational tone doesn’t mean writing down everything that pops into your head. So here’s how I recommend you go about channeling your creativity to create structured content: Start by writing the outline of your article with the title and subheadings, Organize your content into cohesive chapters to keep your future reader interested, Determine the objective of your content, Choose the category of your website that will receive it, And finally, list the internal links to insert. My advice : with such a method, you also validate that your content has its place on your company’s website. 3. Respect the style and image of your brand When it comes to web content,