Google regularly releases updates to its search engine algorithm. However, the latest updates have had little influence on “On page SEO”. And this is what Laurent sees every day: Few entrepreneurs optimize the SEO of their web pages. However, each of the techniques provides many benefits to their visitors. Indeed, Google wants to satisfy Honduras Email List users as much as possible with the best content. And so, it wants the internet user to be satisfied when they visit your web page. And, for that, it carefully scrutinizes the length of time they read your content! In this article on “On page SEO”, discover 11 techniques to improve your search traffic, boost your rankings and facilitate “off-page SEO”. Contents [ display ].
A few quick reminders on SEO Before going into the technical details of “On-page SEO”, let’s start by clearly defining some terms of Natural Referencing (SEO). What is SEO? On page SEO: 11 techniques to boost your rankings Natural Referencing or SEO is one of the 6 levers of Digital Marketing which encompasses all the techniques to improve the positions of your website pages in search engines. This includes : Technical aspects of your website ( Technical SEO ), Optimizations on each of your pages (On page SEO), And various actions to strengthen the popularity of your website ( Off Page SEO ).
Insert Your Keywords In The Content Of Your Page
My diagram below shows the interweaving of these 3 aspects of SEO to obtain the best possible result. What is “on page SEO”? “On page SEO” brings together all the techniques to optimize each of the pages on your company’s website in order to rank them as high as possible in the search engine results pages. This is why the Anglo-Saxons call it “On page SEO”, which means “SEO on the page” or “SEO on the page”. Another goal of “On Page SEO” is to help search engines understand the meaning and context of the content of each of your pages or blog posts . Indeed, when the search engines “read” one of your pages, they pay special attention: Under the page, To the meta description of the page, In the subtitles.
And the content (text, videos and images). With all that, they deduce the subject of your page, and then are able to rank your page (for various keywords) in their index. The techniques of “On-page SEO” therefore consist in optimizing all this information. Note : obviously, there are many other criteria that come into play, such as: backlinks, authority of your domain, competition … If you are curious, take a few minutes to learn how search engines work . Now discover my 11 “On Page SEO” techniques to boost your search engine rankings. Preamble : Some Digital Marketing experts will tell you that there are more than 11 techniques to optimize the SEO of a page. I would tell them that these 11 techniques are the most important.
Cut And Format Your Content
You can apply them to your site today and quickly boost your SEO. 1. First, work on the quality of your content First, work on the quality of your content When working on your SEO, always keep in mind: Exceptional content can be ranked very well without working on its SEO, Poor quality content will never take off even with SEO work, Good content can only get better by working on SEO! It’s not easy to write great content, but at least here are 4 criteria for good content: Original content Ideally, all the components of your pages should be unique (text, image, video, presentation, infographic, comment, etc.).
Obviously, never copy existing articles. Content published first on your website Always post any content on your business website first. So, even if you authored it, content already published on another website should not be duplicated on your website (unless you place a canonical tag). On the other hand, the reverse is not a problem. Moreover, some articles published on #audreytips are republished a week later on LinkedIn and Medium. Content with text Even if your website is meant to feature only visuals, always write text to accompany your non-textual content. Indeed, even if the algorithms of search engines evolve quickly, it is always easier to interpret text than images or videos.