Most businesses dream of having millions of fans. For the st. Louis blues. It’s an everyday reality. While the nhl team competes in front of arenas full of screaming supporters on the ice. Its social media department is tasked with serving fans online. With the help of sprout social. The organization reaches goals in addition to scoring them. In the past year alone. The blues have driven approximately 403 million impressions. 9 million engagements and 2 million link clicks via social. Leaving the penalty box there was a time when the digital landscape in sports was transforming quicker than many teams – including the blues – were staffed to handle. Matt gardner. Vice president of digital media & emerging technology at the st. Louis blues. Worked with another team member to manage all digital touchpoints.
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From websites and social media to email and mobile apps. The Board Members Email List needed a tool to offset its workload and take the execution of its social strategy to the next level. “the big thing in our industry is being 24/7 for our fans.” gardner said. “st. Louis blues fans are fans 365 days a year. News can break late at night or on a holiday. Having a system to help when those opportunities occur was one of the primary reasons we wanted the sprout platform.” how the organization used sprout quickly evolved. “when elise [butler. Social media coordinator] joined the team. She was really able to jump into the tool even more and better take advantage of the different features it offers.” gardner said. For butler. That includes hunting down relevant online conversations and assisting fans in need.
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That we can set up brand keywords so we’re constantly up to date on our mentions and when people are talking about us.” sprout’s social monitoring features also support customer service during games. “it’s been really helpful with the in-rink experience. Especially with a new fan.” butler said. “they may not necessarily follow us on facebook or twitter yet. And it’s their first time at a game and they’re trying to figure something out or need help with something. And it pops up in our timeline. We’re able to assist them directly from sprout. Which is great. It really makes them feel welcome and more comfortable.” st. Louis blues logo the great thing about sprout is we’re able to really look at how well a post is performing and make more informed decisions on how we should move forward with our strategies.