You will need to put yourself in the shoes of an architect, an information architect, and organize your content so that users can easily find what they are looking for on your website. But how to become this architect of information and how to know how to organize its contents? We tell you everything in this article! If you have optimized the user Iceland Phone Number List of your sites, by following the advice given in our previous articles, you have an effective base for the development of your activity and your digital transformation. However, there remains one point to optimize as a priority, whatever the size of your company and your project: information architecture .


The information architecture of your website: the challenges and the steps to optimize it In the UX design of a digital platform, wireframes (or ergonomic mockup) are the most visible parts of the work. The information architecture is the starting point for creating wireframes and is sort of the backbone of your project. As its name suggests, information architecture consists of organizing the information on a website (or other digital platform), and prioritizing content . The goal is to allow its users to find everything they are looking for, simply.

And How To Know How To Organize Its Contents?

The SEO of the site is also impacted since the depth of the tree structure and the wording of the terms impact the performance of your SEO . organize-architecture-information 1. Information architecture: what is it? The information architecture of your website must meet the requirements of intelligibility and usability . All the information on your website must be accessible from the tree structure (or the tree structures!), In labels understandable by your targets. This tree structure can be visible: it is the menu of your website, or invisible: we can then talk about taxonomy which makes it possible to manage categories of content which are linked by an internal mesh of the type: “you could also be interested by such or such content “.

To achieve this, it is therefore important to make a synthesis between the marketing and communication objectives ( brand territory, positioning and SEO acquisition objectives ) on the one hand and user expectations ( user research, user tests, etc. .) on the other hand. 2. How to understand your targets to build your information architecture? The analysis work of your targets, your users, your customers, makes it possible to identify their needs, their questions and the answers that you could provide through your website. To better understand your targets, three interesting tools: Personas The definition of personas makes it possible to supplement the content, taking into account the expectations of the targeted users.

How To Become This Architect Of Information

These personas can be created from interviews, surveys / polls or empathy map workshops. User journey For each persona, it will then be essential to define their journey on the site, and also outside the site (we speak of phygital ) to identify all the points of interaction and potential friction. We can deduce the expected level of precision in the descriptions and the depth of information required. Benchmark and SEO and statistical audits The statistical and referencing analysis of your site and the content of competing sites also make it possible to enrich the knowledge of your users, their expectations (ex: what keywords do they type in the search engine? search and which keywords are not getting any results?). 3.

Organize the navigation system At this stage, we can use the “card sorting” technique , ideally via workshops with the stakeholders in the design of the site. It consists of: List and explain all the content Organize content in the form of coherent sets Name and categorize content sets with labels that speak to your users tri-card We can oppose a “vertical” hierarchy of information which favors a multi-layer sub-categorization, to a “horizontal or flat” hierarchy which limits the depth of sub-categorization to 2 or 3 layers. It is preferable to favor a horizontal architecture. For reasons of UX (we limit the number of clicks) and referencing (bots do not index “deep” pages). navigation-architecture-information Then, we will facilitate access to this content for users.

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