When you enter a query in Google search, a list of suggestions is displayed. These are keyword candidates to mention in your content. On page SEO: use Google Suggest Related research . At the very bottom of the search results page, Google Madagascar Email List you a list of related searches. All you have to do is mention some of these words in your content. On page SEO: use related searches My advice : Insert all these keywords (target and LSI) in the content of your page, remembering to insert your target keyword once in the first 100 characters of your content .
Important note : never hide your keywords, never practice keyword stuffing at the risk of being penalized. Just use your target keyword and related keywords wisely. This is totally counterproductive, as HubSpot rightly explains to us. On the same subject : Google Search Console: Improve your natural referencing 4. Cut and format your content On page SEO: Cut and format your content To facilitate reading, all your pages should be properly divided into chapters. Imagine a table of contents with a main title and subtitles.
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Let’s go through all of these tips! 1. Make your SEO titles eye-catching With a banal title, you are transparent! The SEO title is the main factor in making people click or not on your link. This should grab your reader’s attention to read the first paragraph. Indeed, the SEO title that appears on search engines should lead Internet users to click to redirect them to the page on your website. Here are 5 tips to make your SEO title as clickable as possible.
Use [brackets] or other special characters organic click rate – Use [brackets] or other special characters According to HubSpot , square brackets in SEO titles increase clicks by 40% . It is quite logical! With square brackets, your SEO title stands out among all of your search results. It therefore attracts more attention from the Internet user. Note : this is true for all non-alphabet characters: stars, brackets, parentheses… and also numbers. b. Use an encrypted list One of the reasons that sites like Buzzfeed are so popular is because of their curious headlines.
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And most of their SEO titles have a number or a number on them. Note that readers appreciate posts in list form. Indeed, they are generally easier to read and understand. So, ASAP, turn your content into a listicle. And if your article isn’t a listing, try including a number in your SEO title. My advice : Google search if there are listings on the first page for the targeted search term. If so, rewrite or format your article as a list, otherwise it’s almost a waste of time. vs. Use dates Organic click-through rate – Use dates If you’ve recently posted or updated any content, my third tip is to include the date (at least the year) in your SEO title.
When people search for something, they usually add the year after the keyword to find the most recent results. For example, “best diesel cars 2021”. By including the date in your title, you are showing both your readers and the search engines that your content is up to date. My advice : if you add the year in a title, don’t forget to change your title next year. If necessary, update your article to take into account the latest developments. d. Choose a target keyword Your title should target a single keyword. On the other hand, it is possible to use a variant of your target keyword.