More and more companies wish to implement an eco-responsible approach, including in their communication. Eco-communication aims to reduce the environmental impact of communication as much as possible. This by reducing the Bolivia WhatsApp Number List of natural resources, but also waste and the use of products dangerous for the environment. Today, let’s see how this can be applied to promotional items campaigns.
If you don’t pay attention to the choice of your provider for the creation of your promotional items, you can easily find yourself faced with products whose production has a negative impact on the environment. Worse, we can order products created on the other side of the planet that multiply CO2 emissions to reach us. Trainer training This is where the choice of its object becomes essential. HOW TO CHOOSE YOUR ECO-RESPONSIBLE ADVERTISING OBJECT? 1 st tip, try to choose objects that are of real use to your client.
How To Choose Your Eco-responsible Advertising Object?
A promotional item immediately thrown away after receipt is not only irrelevant to your communication objectives but has a much greater environmental impact. 2 nd board, avoid plastic as much as possible. This has a strong impact at the time of production and is still difficult to recycle in a large part of the cases. With the exception of PLA plastic (biodegradable plastic made from corn starch). Prefer materials such as wood, leather, cotton or even recycled cardboard.
As a bonus, these are more noble materials which are more likely to please your target! 3 rd council, choose the design “made in France”. Not only do you help the local economy but in addition you avoid long polluting transport as much as possible. 4 th board, quality, quality always. This allows you to have items that last over time. It’s essential. Once again, the quality plays not only on your environmental impact but also on the return on investment of your campaign! The good news is that more and more advertising object creation companies offer dedicated sections.
Some Tips For A More Comprehensive Approach
By choosing from these sections, you are sure not to go wrong. For example, the Magic4media site offers a section “Eco-responsible promotional items and goodies “, take a look. There are wooden pens, leather keyrings or even gourds that will allow your client to avoid the use of plastic bottles. SOME TIPS FOR A MORE COMPREHENSIVE APPROACH Some companies have decided to implement a CSR (Corporate Social Responsibility) approach. CSR is a concept in which the company integrates social, environmental and economic concerns into their activities.
Find more information on this subject on this page of the Ministry of Ecological and Inclusive Transition to find out more. On the communication side, beyond the advertising objects that we have just seen, it is important to think about all of its communication media, both print and digital. And yes, digital must also be integrated. Do you know that a site depending on the way it is designed has a more or less strong impact on the environment?