I’m sure you don’t know. But according to studies, the first organic result on the Google results page gets up to 35.35% of clicks (source: NetOffensive ). In voice search, the percentage is even lower. Only the first 3 results are displayed on the phone and there is Kenya Email List only one result given by the connected speakers. Being on top of results and occupying the first place is essential. The reality is, you are probably in the rest of the bottom line, the other 96%. Knowing that 40% of adults use voice search every day , you have a serious problem if you are among those 96% (source: Semji ).
So, is your business ready for voice search? That’s the question I asked Lisa Griffin of sitechecker , a free SEO Analysis Tool. At first glance, this seems low priority. You even think it’s going to slow down your current search engine optimization (SEO) strategy. However, there are methods you can use to tailor your overall voice search strategy. From using keywords that are more suited to voice queries, to taking a more accurate approach to SEO based on your niche, these changes can clearly deliver the results you desire for your current digital marketing strategy and put you in the right place.
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Tthe 4%. With voice search gaining in popularity, developing a voice SEO strategy is mandatory to rank in the top of search results and get a quality target audience for your content. Without proper SEO effort, your site is likely not to appear in voice searches, potentially causing you to lose customers. Contents [ display ] How to create an optimized strategy for voice search? How to create an optimized strategy for voice search? 1. Think oral When people do voice search, they think differently than when they do it in writing.
For example, if someone is looking for a store for children’s clothing, they tend to type: “children’s clothing Paris”. Whereas with a voice request, he will probably ask the question in this form “Where can I find children’s clothes in Paris?” “. When you look at the 2 requests, you see that the phrase of the voice request: Is much longer, Asked as a question, And looks more like an oral discussion than a typical Google request. This means that when you optimize your content for voice search, think about how your audience would ask questions about the services and products you offer, rather than targeting general, short keywords. My advice : focus on the questions that are relevant to your offer.
The Future Of Voice Search
Optimize the contact details of your business About $ 10.3 billion is lost every year just because these coordinates are missing or inaccurate (source: Venturebeat ). It is essential to keep your information about your company up to date and to make it visible: name, first name, address. My advice : So be sure to provide your users with the right information, especially on your website and on your Google My Business listing . 3. Create accessible content Individuals who search the internet through their phones need to get content optimized for their mobile. So make sure you have content that is readable, clear, and free from intrusive pop-ups or advertisements that may hinder users from being able to access the information they need.
My advice : use simple sentences, short paragraphs, and bold headings to separate the content as much as possible. If necessary, read my advice on how to improve the readability of your content . 4. New content strategy: provide answers New content strategy: provide answers When you optimize your content for featured snippets (these are Google inserts), you are also optimizing for voice search. Indeed, up to 60% of voice search responses come from featured snippets (source SEMrush ). Here are some avenues you can explore to improve this: Create content that answers questions (an FAQ page for example) to generate information at a very simple level of readability (on average, college level reading is ideal).