Are you sure your current SEO goals are the best match for your organization? It is extremely important that they relate to both your business goals and your Marketing goals. This is the question I asked Laurent today: It’s a good question. Indeed, not Nicaragua Email List are Google’s algorithms little known, but in addition, they are constantly evolving. A good method is to define your goals with the criteria recommended by the SMART method. SMART? Yes, Laurent did say SMART ! As Wikipedia reminds us , SMART is an easy-to-remember mnemonic acronym with: S for Specific, M for Measurable./
A for Achievable, R for Realistic, T for Temporarily defined. In other words, the SMART method ensures that you clearly specify your objective. Obviously, this method applies to all types of objectives for only SEO or other lever of Digital Marketing, but also in other areas. I will teach you what SMART objectives are, then show you how to apply them to your actions in Natural Referencing (SEO). So how do you define aggressive and realistic objectives for your Digital Marketing actions such as SEO? Contents [ display ] Definition: what are SMART goals? What are SMART goals?
Definition: What Are Smart Goals?
First of all, a bit of methodology. Objectives are part of the life of companies. They give the sense of direction, motivation, a clear direction. The SMART methodology is used to set goals to increase the chances of achieving them. The SMART criteria are: Specific : well defined, clear and unambiguous, Measurable : with precise criteria that measure your progress, Attainable : feasible, that is to say not impossible to achieve, Realistic : close at hand, realistic … Time-bound : with a well-defined schedule, including a start date and a target date. In addition, a SMART objective that integrates all these criteria well will help you focus your efforts. Indeed, an objective that is too vague is often impossible to verify.
Take the time to formulate – alone or in a group – your objectives so that the SMART indicators are as precise as possible. Note : there are other approaches such as the CLEAR method . In the end, whatever the method, the main thing is to set your goals very precisely. Now let’s review these 5 criteria with which your goals should be described. S for “Specific” SMART Objectives – S for “Specific” Having specific goals is essential to the success of any Marketing campaign. You need to know what the goal of your business website is and how it relates to one or more more general business goals. It’s easy to say, “We want to rank # 1 for various search terms”, but that’s not the point! What you really want is surely: More exposure, more visits, Or more leads or more sales. Specific goals are much more likely to be achieved.
An Example Of A Smart Objective For Your Seo
To correctly specify a goal, here are the 5 questions to consider: Who : who is involved in this objective? What : what do I want to accomplish? Where : where should this goal be achieved? When : when do you want to achieve this goal? Why : why do you want to achieve this goal? My advice : make sure that your objectives are perfectly defined, clear and in line with your operational objectives in order to fully understand what success looks like. M for “Measurable” SMART Objectives – M for “Measurable” The advantage of Digital Marketing is that everything can be easily measured, but tracking metrics on Google Analytics is rarely enough. You need to be very specific in setting your SEO goals to make sure you know how to measure them and then relate them to your operational results.
This way, you are sure that your concrete actions in SEO will have a positive effect on the health of your business. To make a goal measurable, ask yourself: How do you know if you’ve reached your goal? What is your progress indicator? Here’s an example: increase organic traffic by 50% to drive conversions by 50%. Note : organic traffic is traffic generated by search engines, that is, mainly by Google. There are tons of metrics in Google Analytics – and you can even set your own tracking metrics with Google Tag Manager – but here are a few to consider: SEO indicators The ranking of pages on your main keywords (local & organic). And that of the pages with your secondary keywords (local & organic).