Source: app annie intelligence / note: android phones
Social networks, generation z and trends you need to know
If you are a heavy user of social networks, you have probably noticed the boom that photo and video applications are experiencing. It seems like every day we have a new trend, challenge, or viral content on instagram or tiktok, especially when you look at generation z.
And the data reinforces it:
according to the report, 7 out of every 10 minutes spent on the phone were dedicated to photo and video applications in 2021.
The recent generation of users (gen z) is much more. And interested in sharing their lives on Canada WhatsApp Number List social networks. Young people are responsible for generating a good amount of engagement. On photo and video apps, much more than other types of apps.
Other segments such as gaming, finance, and retail have also seen growth in app usage over the past year.
How relevant is that context to marketers?
Using data in your marketing strategies can be a good way to find problems and opportunities.
People spend a third of their day looking at a single screen. This means that marketers have good opportunities (literally) in the palm of their consumers’ hands.
But for that to work for you, you need to figure out a way to make deliberate mobile use a direct channel that connects your audience, from entertainment to business.
Having a website optimized for mobile devices is no longer enough. It’s the bare minimum for any brand. People’s attention to their phones is huge but also questionable. Getting their eyes to fixate on your brand may not be such an easy task.
But we have some tips to help you with that.