You are sure: your SEO strategy is the best. You create semantic cocoons, you optimize your content for SEO , you work on the technique of your site, you do Paraguay Email List In short, you are doing everything right for your SEO to be effective. However, there is one element that you surely forget: the monitoring of key performance indicators of your SEO ( SEO KPI ). To get feedback from your work and especially to optimize your actions, it is essential to regularly monitor your SEO KPIs
. In addition to allowing you to communicate clear data to your customers (to your manager or to yourself), such monitoring identifies the threats and opportunities that can impact your SEO. SEO experts talk about: Macros data : for elements that do not directly concern your site (for example algorithm updates) Micros data : for data directly linked to your site such as its traffic, the positions of your pages, etc. You don’t really know which SEO indicators to use for your reports? In this article, Anaïs Fournout , Web Marketing consultant offers you methodological keys and SEO KPIs to properly monitor your SEO.
Why Analyze Macro Elements For Your Seo?
Contents [ display ] Why analyze macro elements for your SEO? Why analyze macro elements for your SEO? To analyze the results of your SEO actions, you automatically turn to tools that provide you with data relating to your business website. However, in addition to these SEO KPIs directly attached to your website, it is also important to be interested in macro or external elements that can impact your website such as: An update of a Google algorithm, The news of Digital Marketing in general, A rise in power of one of your competitors, The arrival of a new competitor.
Indeed, SEO is a changing field and dependent on the many updates from Google . In order not to miss out on important information that is threats or opportunities for your website, it is essential to carry out a regular watch. How to integrate macro data into SEO tracking? How to integrate macro data into SEO tracking? Do you regularly monitor and wonder how to integrate these elements into your SEO monitoring ? Your reporting table should contain the following columns: Summary of SEO news, Possible impact on your business website, SEO KPIs to check to measure a potential impact, Corrective actions or action plan.
How To Integrate Macro Data Into Seo Tracking?
This organization gives you a better view of the correlations between the macro elements and the data of your site . My advice : update this table monthly or bimonthly depending on your needs and means. Concretely, this organization can lead you to this type of analysis: Micro SEO data : you notice a drop in positions on strategic keywords, Macro SEO data : Google updates one of its algorithmic filters, Data correlation : does the date of this decline in positions coincide with the update of the algorithm? Action plan : analyze the terms of this update then take corrective actions Or : Micro SEO data : you have a drop in traffic, but you keep your positions, Macro SEO data : your competitor launches a new offer that he publicizes with ad campaigns (SEA),
Data correlation : your competitor’s campaign drains one of your traffic shares, Action plan : you retaliate with actions in SEO or another channel or you wait for the ad campaign to be over. In the latter case, estimate for example your lost turnover because of this drop in traffic. This can give you the weapons to negotiate a budget internally to work on a contingency plan. Of course, not all of your interpretations are the best. You will certainly have to dig further into your data to refine your analyzes. 7 key SEO KPIs to track on your website 7 key SEO KPIs to track on your website 1. Monitoring your positioning One of the primary objectives of SEO is to position your site on the first results of the results pages for strategic queries related to your business.