We all know how difficult it is often to question ourselves. Not very long ago, certain SEO practices were particularly effective. By putting them in place, you were guaranteed to have good rankings in the search engine results pages. But, having been New Zealand Email Database for an exchange of links, I spoke to Laurent, whose comments were as follows: Some of these practices have worked wonderfully for years. But today, you have to take into account the evolutions of search engine algorithms … Indeed, today, natural referencing practices have greatly evolved.
If you read me regularly, I hope you’ve already evolved your approach to SEO. But maybe there are still some nasty tactics that you are still practicing, not knowing it? If you don’t have time to read this entire article in detail, remember this rule of thumb: What’s good for your visitors is good for Google too! So : Do not focus on keywords, but rather on the ease of reading your content, Quality backlinks are the ones you’ve earned honestly, And for your content, always prioritize quality over quantity. Respect these rules and your natural referencing will help you win new customers. We’re going to go over these 6 SEO practices to ban and most importantly, I’ll tell you what to do instead. Contents [ display ] 1. Stuff your content with keywords Stuff your content with keywords This first tactic is the most obvious of the 6 SEO practices to ban.
Stuff Your Content With Keywords
“Keyword stuffing” consists of overloading web content with keywords. You have surely seen web pages with keywords: Listed in a list, Used outside the context of the article, Or repeated an inadequate number of times in an article. It’s just a very old tactic to trick search engines. Here is an example : Our law firm is the best law firm in Nantes. In our law firm, we offer services done by lawyers. If you are considering using our law firm, please contact on cabinet-avocat-nantes.fr. This text very poorly written and does not add anything. Obviously, this phrase isn’t meant for readers at all, but only for search engines. But, search engines today aren’t that dumb anymore. They easily identify keyword stuffing.
If you abuse keywords, not only will your rankings on Google’s results pages go down, but you may also be penalized since Google’s update called “Panda” in 2011. What should you do instead of this dangerous practice? Realize that stuffing your content with keywords is no longer useless. That doesn’t mean you shouldn’t optimize your content for search engines anymore. But today, publish content that is easy for users to read. Indeed, among its 200 criteria, Google’s algorithm also uses latent semantic indexing (LSI) . With LSI, Google can connect your terms and the context of your content. So, prefer to use synonyms for your keyword or related terms for a given context.
Add All Possible Versions Of The Keyword In The Title
This will make your content more relevant to Google and above all more enjoyable for your readers. 2. Add all possible versions of the keyword in the title Add all possible versions of the keyword in the title What I just said also works for the SEO title and the meta description of your content. It is also a mistake to be avoided. The classic mistake is to include all possible versions of the keyword in the page title: The classic mistake is to include all possible versions of the keyword in the page title. It doesn’t make you want to click at all. Quite simply, because the title above does not inspire confidence or provide a lot of information. And since click-through rate is most likely one of Google’s 200 criteria , your SEO will suffer. By the way, as of this writing, my example above “ecotour.com” appears on the second page of google with the keyword “Cheap travel”.
What should you do instead? Write a headline as if you were writing a slogan. A title must be attractive, informative and above all encourage clicks . For example, this title is better: Write a headline as if you were writing a slogan. A title must be attractive, informative and above all encourage clicks. Here are the 3 rules I always follow for writing a good headline: Short, because Google truncates above approximately 55 characters, Relevant with your keyword which must be as close as possible to the beginning, With a strong incentive to click. You can trust coschedule title optimization tool to test your titles.