Optimizing your Natural Referencing (SEO) for search engines has a reputation for being difficult, because keywords are often very competitive. But what is the reality ? Of course, there are millions of web pages competing for the same keyword. But how many companies: Make the effort to work their ranking in the search results pages? At Grenada Email List apply the basics of SEO ? I asked Laurent the question, who was categorical: The answer is: “not a lot! ” SEO is unfortunately leverage the most neglected of Internet marketing. Just look at the part of the budget devoted to optimizing the natural referencing of a website.

I searched on Google and came across a 2017 “WASP Barcode” survey which states: In the United States, less than one in three small businesses spends a budget on SEO. In the United States, less than one in three small businesses spends a budget on SEO. I admit that it’s a bit dated. But I think it must be worse in France, since in 2020, 1 in 3 SMEs does not have a website (source comarketing news ) … That’s a shame ! Because a well-optimized natural referencing, these are easy visitors to gain and therefore new business. This is because visitors from search engines are more inclined to buy.

 

Search For Keywords With Keyword Planner, But Not Just

The conversion rate of visitors from a search engine is 10 times greater than that from traditional marketing actions such as a paper mailing (source Search Engine Journal ). This second study was carried out on professional e-commerce sites and therefore a priori optimized in terms of SEO. It gives you a starting point. If 1/3 of your internet traffic is not from Google or Bing, then devote some of your time to grab that free traffic. I know your time is tight, so here are 6 quick tactics to put in place. If you’ve never or very little done your SEO, just one of these tactics can help you move up Google rankings.

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Contents [ display ] 1. Write your titles and meta-descriptions like an advertising slogan Do you know what the click-through rate is? And you know how important it is. This is why digital marketing professionals are obsessed with click-through rates of: Their newsletters, Their advertisements on Google Ads, And shares on social networks. But what about the click-through rate from the search results page? This is surely the easiest way to dramatically improve your search engine traffic. How do you know the average click-through rate on all the pages of your site? Sign in to your Google Search Console account, then: Go to the “Performance” report from the left column, And click on the “Average CTR” header in green.

 

In Conclusion To Optimize Your Natural Referencing

And you will get a graph like below: How do you know the average click-through rate on all the pages of your site? This gives you the click through rate for all of your pages. How to know the click-through rate on a given page? To know the click-through rate on a given page Click on “New”, select “Page” and paste the URL of the page or type a keyword present in the URL. Note : you can also filter by query (ie keyword), country, device … Then navigate in the table below the graph to find out the keywords that made your page appear in the search results and / or the click-through rate for each of those keywords.

That’s what happens : 6 simple tactics to optimize your SEO To find out what your competitors are writing on this subject (or on this keyword), search on Google if possible in incognito mode to bypass the effects of personalization of the search engine. Once on the search results page, Compare the titles and meta-descriptions of competing pages with yours, Also look at the text of sponsored ads. They are often extremely well crafted in order to achieve higher click-through rates.

 

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