Want to Optimize Your Website? Speed up the loading time of your pages? You are right ! Laurent used to say: When your pages load faster, you magically get a de facto better User Experience, but also more page views and above all a better Mexico Email List in search engines. You read correctly ! Optimizing the loading speed of your website is fundamental not only for your visitors, but also for Google and other search engines. Discover 23 of the most useful tips to optimize your website and speed up your page load time. I insist ! All of these tips have only one goal. Optimize to speed up the speed of your business website.
It is a guide that I wanted to be exhaustive in which you will learn: The reasons why the speed of a website is crucial, The main causes of slowness of a WordPress site, And the steps to take to optimize and immediately speed up your website. Note : I am focusing on the WordPress CMS which is the content management system I know best. In addition, most of our clients also rely on WordPress. This is not surprising since WordPress is the leader in CMS with more than 60% of the market (source arobasenet ).
How To Know The Speed Of Your Website?
That being said, the rules presented below are also valid if your website uses another CMS like Drupal or Joomla … Let’s start by understanding why to optimize your website! Contents [ display ] Why website speed is essential Why is loading time an important criterion for your visitors? Why is loading time an important criterion for your visitors? A Microsoft study shows that between 2000 and 2016, the average attention span of a human being fell from 12 seconds to 8 seconds, which is less than that of a goldfish (9 seconds) ! (source: Top Santé ) Please don’t ask me how they measured goldfish attention span!
What does this mean in concrete terms for your Internet users? You have about 8 seconds to show your website content to your visitors to convince them to stay there and read it. Let’s imagine that the pages of your website are displayed in 5 seconds, then you only have 3 seconds left to engage the user with your content! This is why minimizing your page load time is essential if you want to gain new customers with your website. Quotes like: 47% of consumers expect a web page to load in less than 2 seconds, 40% of people leave a website that takes more than 3 seconds to load. Has it ever happened to you? Me often, especially when I browse on my mobile.
Why Website Speed Is Essential
Second more is 7% less conversions. Source: Neil Patel Why speed matters for search engines Concretely, if your website is fast, your users will like it. As a result, they will stay there longer, browse more pages … And all of this data is criteria of search engine algorithms . Experts in Digital Marketing talk about: Rebound rate, Number of pages per session, Duration of sessions … But that’s not all. Google and other search engines also tend to downgrade slower web pages. This means that a slower than average website therefore ranks lower in search results, which immediately leads to lower traffic.
More specifically, Google considers that there is a page load time below which it begins to downgrade. This means that there is no point in over-optimizing unless you have a significant volume of traffic, you have to be fast enough so that this criterion of the algorithm does not trigger (source Search Engine Land ). To sum up, to have more web traffic, more leads and for your website to be a significant source of revenue, your WordPress site MUST be FASTER! But what is the ideal speed? It’s nice to know that Google has a threshold on the speed not to be crossed, but then: What is this ideal speed? What is the goal to be achieved? Obviously with Google, it’s secret.