What factors threaten your ability to meet consumer expectations in the future? Once you’ve determined your niche, start by developing the elements of your brand identity. Think about what kind…

Boolean operator # INPOSTTITLE SEARCH OPERATOR: The advanced command inposttitle: allows you to search for pages with a keyword present in the titles of the articles. Use it without moderation…

If the optimization for printing is not performed, the rendering will be unattractive and the layout disastrous. You will remedy this problem by providing CSS print style sheets. You specify…

For informative sites, the ad should link to a descriptive and informational landing page relating to the products or services of the cited brand. Please note: If your ads contain…

Familiarize yourself with the recommendations of the BERT algorithm and apply them to your website. How to prepare for the arrival of the new MUM algorithm? It is important to…

It makes the information available in Japanese accessible to the user who in this example is English-speaking. Second example. It becomes easy to do a search associating keywords with the…

To sum up in 3 questions Why is SEO optimization important? SEO isn’t just about search engines. My SEO best practices also improve the user experience and the usability of…

Text is not enough, also think SEO Once your article is proofread and ready to publish, think about SEO. Indeed, publishing your text as it is is not enough. There…

In addition, you do not want to disappoint your customers by publicly showing that your product is no longer available. However, deleting a page significantly impacts your SEO. Indeed, by…

In this way, your SEO will be better and you will be able to find new opportunities thanks to the Internet. To save time on the technical aspects, while making…

Remember to add specific details in your articles, Insert internal links to related articles and external links to reliable sources of information … In this way, you make the information…

So, they use these descriptions that I advise you to add to properly describe the object of the image. My advice : It is not mandatory but since these alt…

Traditionally, this has taken the form of links from other websites to that webpage. This is called backlinks or inbound links. To assign relevance and importance scores, search engines have…

But don’t underestimate how vital it is in the internationalization strategy. Conclusion on the challenges of keyword translation Digital Marketing has led to the emergence of a new way of…

To do this, bring the data from Search Console into Google Sheet with “Search Analytics for Sheets” the free add-on. Apply appropriate sorts and filters to find these keywords, then…

Next, list the different podcasts you want to be invited to. Create an email frame to copy and paste while personalizing it for each podcast (name, theme of the podcast)…

Note : the more your podcast is listened to, the more Google will promote it. But what are the rules to keep in mind? As with text content, choose your…

And conversely, by arousing the curiosity of your listeners by offering them at the end of the episode to read your last article on the subject, people who know your…

Some Internet users will carry out research to find a product within the site itself: Some Internet users will carry out research to find a product within the site itself.…

This step is essential to identify the competitors, to then go and discover all the keywords on which they are positioned. This allows me to access an exhaustive and qualified…

More than ever, dissatisfied customers can wreak havoc and damage your online reputation by leaving negative customer reviews everywhere. To fully benefit from the benefits of Google Venice, it is…

Another interesting fact: during the holiday season in 2017, 78% of shoppers did some research online before going to a store (source Think With Google ). Finally, according to Google,…

The Alt and Title attributes of your images The “Alt text” and the “Title” are to be entered once the photo has been uploaded to WordPress. Without being too technical,…

Conclusion on the experience report on the Google search console page If you have a lot of notifications in the on-page experience report, you still have time to make changes…

To conclude on having a website or a network of websites This article discusses the pros and cons of running a network of sites for your business? It is relevant…

It is a technique of Black Hat SEO to return all the links to a “money” site, that is to say a site that you want to promote positioning in…

It is essential to define a content strategy and to monitor its effectiveness. My advice : on your corporate blog, give expert advice in your chosen field. Thus, you will…