Check each page that needs a canonical tag to show crawlers which version should be indexed. Also, don’t add a “noindex” tag to the same page that receives a canonical…

Keyword rankings: check if relevant pages that were previously well ranked have lost their place in the serps and strengthen internal links to attract crawlers to urls with higher ranking…

Regardless, email marketing is far from dead: according to benchmarking research from wordstream , email campaigns had an average conversion rate of 4.29% in 2021. To help us better understand…

Own data or firt-party also known as 1p data, it is the information you collect from your customers’ interactions and behaviors. Examples include website activity, purchase history, email engagement (email…

This means that companies will likely have to rely more on their own data. It’s an opportunity to rethink your nurturing streams and improve all communication channels, with the goal…

When web stories was introduced in 2018, people also referred to them as amp stories as it uses amp (accelerated mobile pages, a platform for optimizing mobile web browsing) as…

Benefits for the publisher and for the brand forbes had already announced its interest in executing a merger plan with a publicly traded special. The purpose company, or spac, in…

The solution also makes it possible for pages to be found on some google platforms, such as the search and discover story carousel (currently available in the us, india, and…

This move by binance is in line with a trend of big brands acquiring publishers or investing internally in diversifying the content produced, such as news and podcasts. It is…

Forbes ceo mike federle says the line will not be crossed . And that interest from binance is just as an investment. “and any investor who makes an investment in…

The roots of dissatisfaction in the united states, african americans have been underbanked since the industrial revolution. Many of them face daily challenges that inevitably affect their chances of success.…

For example, what is the percentage of afro-descendants in your company? What is the percentage of these people in high positions? You need to hire decision makers, leaders, and marketers…

Promoting respect for all people in the planning of products, services and customer service is a prevailing need. Keep in mind that a mark that is not seen is not…

The result is a more representative corporate world as well as a prosperous and diverse purchasing power. If you liked this content, sign up for our newsletter to receive great…

This means that they may collect information from the moment you open the app and before you sign up. This includes information such as: your location, ip address; the device…

Apple is a great example of a brand that has built strong loyalty over the years . Research shows that apple has the most loyal smartphone customers in the us,…

Furthermore, with the implementation of new privacy regulations around the world, users are increasingly interested in issues such as the ownership of customer data and the processing of their data.…

Let’s see how you can bring this thinking to your brand with responsibility and action (and not just marketing), with some great real-world examples from companies that are already doing…

According to jon evans, director of marketing at system1, they found three main ways to employ diversity as a strategy, although it is important to understand that the use of…

But remember: start by looking internally, make a real commitment to include it in your company values ​​and culture, as this is crucial for consistent communication when shared outside the…

But what the research reveals is that “brand affinity through emotional connection has weakened to be replaced by habitual ties based on lived experiences and related to brands and retailers.”…

In a reality where we receive and collect data all the time, it is necessary to be clear about what will be analyzed and what this data says. What is…

You can include emojis on your pages, but should you really? Here are two points you should consider: 1: using emojis can be a waste of time yes, they are…

So, depending on your business, it may be a good idea to include emojis to increase your page’s visibility in the serps and attract the attention of readers. For example,…

Google’s response the bipartisan lawsuit, supported by the democratic and republican attorneys general of dc, indiana, texas and washington, alleges that between 2014 and 2019, google users into believing that…

The company also provides a comprehensive page to guide users on how to manage location history data. The page offers information on how to enable, disable and even delete the…

With such an abundance of content available online, the more engaging and interesting your pieces and materials are, the more engagement and conversions you will receive. You have to differentiate…