What could be better than trying to understand how Google’s ranking algorithm works to better “master” the SEO of your website. This is why I wrote this series of 8 articles on the 200 (and a few more) supposed criteria that the Google Lithuania Email List could use. I was still talking to Laurent about it recently , he was totally in my direction: It is true that some of these criteria are very technical. Others, on the other hand, are more accessible, even by entrepreneurs without technical knowledge. SEO is often a matter of common sense. I am convinced of it.

The main objective of Google is to satisfy its users. That is to say, we who type dozens of queries daily. Google is simply trying to show us the best pages that answer our questions. And he does it pretty well, since we hardly ever go to page 2 of his results. For this, it analyzes the content of each of the Web pages of a site, but also of this set of pages and also the external pages which are linked to it. And to calculate the relevance of a page compared to a query, it is used as criteria. Google doesn’t publish them for different reasons.

 

The Relevance Of Domain Names That Link To Your Site

 

This is why some SEO experts try to find them to optimize their pages or those of their clients. This is the case of Brian Dean , an American, who wrote a very interesting article on this subject on Backlinko.com . Obviously, I take all the usual precautions: these are assumed criteria. However, these are likely criteria. This is the last article in this series which started, more than 6 months ago, with the criteria assumed around your domain name . Contents [ display ] Following criteria related to brands (and major brands) Following Google criteria related to brands (and major brands) As already mentioned in my previous article , Google is looking to find out if your business is a known brand. If so, you get an automatic boost in search results.

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It is unfair ? Maybe, but that’s how it is! Indeed, Google assumes that if your brand is known, it means that it can trust you. You don’t need to be as well-known as Renault, Visa, Apple… it analyzes your reputation according to your sector of activity. The number of subscribers to your RSS feed I think the search engine takes into account the number of subscribers to your RSS feed. It seems logical, the more followers you have, the more fans you have reading you. My advice : set up a blog on your business site with a well-structured content strategy. Remember to encourage people to follow your RSS feed that is associated with your blog. FYI, the “RSS feed” feature is included in WordPress.

 

Techniques For Creating Temporary Links

The “real” offices and other premises Google is probably also looking at the data you gave it on Google My Business. Again, this seems consistent. Google assumes that a brand necessarily has premises and offices, or stores. My advice : declare all your establishments on Google My Business and carefully manage their listing. Not only will you benefit from qualified traffic, but in addition, you will come across more easily as a “brand”, in the eyes of Google. The company pays taxes Google would push its investigations to verify (automatically, it means) that your company pays its taxes and / or taxes. This information is available with public data in most countries…

In France, you can find it on société.com or infogreffe … And since Google has these pages in its index, it is easy to obtain information. Again, this criterion is likely, but consistent with the goal of building trust in a website. My advice : maybe the fact of publishing your accounts plays on the natural referencing of your website! Who would’ve believed that… Criteria related to spam on the site Google criteria related to spam on the site All of the following criteria relate to a more penalizing and negative aspect of your site: the characteristics that can be likened to spam.

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