The online video market is all the rage around the world and this positive trend will continue throughout 2020. Video sites and platforms are constantly growing in popularity and have become a vital asset in gaining visibility and popularity online. Videos Cayman Islands WhatsApp Number List one of the most promising marketing strategies in China. More information on video marketing in China. Despite the differences between China and the Western world, when it comes to online video marketing, both countries are following the same trend.
China currently has more online video site users than the United States and Japan combined. According to a study by Entgroup, the number of subscribers to Chinese video sites and platforms has increased by 119% over the past three years. That’s enough information to get online marketers excited. However, it is crucial to keep in mind that the most popular Chinese video sites are not the same as those in the Western world. That is why we have prepared a list of the most popular video apps in China. But first, we have a little note on an important video site that is not working in China.
The Trend Of Video Marketing
IS YOUTUBE BLOCKED IN CHINA? (Yes, but it is accessible with a VPN) YouTube does not work in China, nor any product related to Google. If you try to access YouTube from mainland China, you will only see a blank screen. This may come as a shock to users who mainly rely on YouTube. However, there are some valid alternatives in China which you will learn about in this article. Of course, you can still access YouTube from China if you use a VPN to unblock YouTube. A VPN (Virtual Private Network) allows you to connect to a server located outside of China and therefore bypass censorship.
However, remember that you must install the VPN on your devices before entering China, as all VPN websites are blocked from China as well. There is no doubt that if you want to use video to promote your business in China, YouTube is not the way to go. You must use one or more of the Chinese video sites listed in this article. YOUKU Youku, the YouTube alternative in China. After YouTube was banned in 2009, Youku took over the role of Chinese YouTube. This video platform is now owned by Alibaba and has an attractive base of 500 million monthly active users who view more than 800 million videos per day.
Tencent Video (Wechat)
Youku strives to provide an extraordinary experience for its users. The platform has made speed one of its hallmarks. On Youku, users can search, access, post and share videos quickly and without interruption. Intensive use of artificial intelligence and data collection allows Youku to tailor its content to each user. Youku is arguably the most popular and used video site in China. BILIBILI Bilibili , the video platform for cartoon lovers. Bilibili can be considered a niche video site or platform since it is primarily aimed at fans of anime culture in China.
After the platform’s launch in 2009, Bilibili introduced new categories like mobile games, advertising and e-commerce, but the most watched videos are still related to cartoons from Japan. Bilibili is well known for its commentary feature called Danmu which allows viewers to post a comment at any time during the video. What makes this feature unique, and sometimes difficult for users, is that the comments cover the video. This process may become too intense and cluttered for some users when thousands of people are watching the video at the same time.