The point is to try to add value to every interaction. Customer success managers ( csm ) operate with this mindset first and foremost and what a company projects on social media could often benefit from this mindset as well.

Proactive listening at the macro level

Therefore, challenges are your clients facing in the face of. Updated regulation, unexpected Benin WhatsApp Number List external events and new technologies? Different types of social networks can give you clues about these challenges , but you should look for them.

Proactive listening differs from active listening in that. Customers may not speak directly to you. You can consider using social media as a way to listen to a client’s customers.

When you work with b2b, a lot of your customers’ pain comes from their own customers’ pain.

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Therefore, for implantation:

Therefore,  industry publications do your customers subscribe to? Many posts will have a presence on social media, even if they are traditionally paid posts.
What hashtags are trending within your clients’ industries?   generates more word of mouth ? What excites your buyer person?
Therefore,  any of your clients use influencer marketing? What are the channels or accounts that are influencers in this space?
3. Caring at the micro level
Customer success programs often depend on finding ways to accompany them individually and, for that, it is necessary to understand the different ways in which they perceive you.

If a cs manager studies an individual client’s social media campaigns, they will almost certainly find insights into the key objectives and messages that can be tied to the trade association.

Starting conversations using the customer’s own social networks. Can build trust in the relationship and uncover opportunities to personalize the solution you offer.

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