The roots of dissatisfaction
in the united states, african americans have been underbanked since the industrial revolution. Many of them face daily challenges that inevitably affect their chances of success. But even those who have access to products and services can be dissatisfied with a lack of understanding of their aesthetics.
Serving these customers better
Therefore, will not only benefit them, but the brands as well. Those who refuse to accept this panorama will be the ones who lose the most.
Therefore, Capturing the attention of this growing economic bloc can lead to long-term relationships: 68% of mckinsey respondents reported being loyal to the brands that best meet their needs.
Adding value, respecting diversity and designing products for the preferences of this Paraguay WhatsApp Number List ethnic-cultural group is a win-win situation. In other words, we could foresee both social and economic benefits.
It is very important that people of african descent
able to contribute to the economy as workers and consumers, gaining access to resources and their opportunity to succeed.
Of course his tastes are not a monolith. Each individual has a particular way of interacting with brands. However, the majority of customers in this group look for more inclusive and trustworthy brands, evaluating each stated social mission and credibility among their communities, in addition to product quality.
How can i make my brand meet the needs of this audience?
First things first: don’t do it just for profit .
You need to encourage representation across all departments and initiatives, and this goes far beyond marketing campaigns.
After adopting this mindset, you can pay more attention to your strategies. Here is a list of 5 steps worth following to win the credibility, hearts and also the preference of consumers of this ethnic group:
1. Employ a representative workforce
representation goes far beyond putting a person in a tv commercial or a magazine ad. There are deeper elements that should concern you.