Even though more and more entrepreneurs are considering working on their SEO on the Internet, many have doubts about what SEO will actually do for them. So I asked Laurent this question during my monthly update: What is the Guatemala Email List of investing time for natural referencing? And here is a summary of what he answered me: This is a question that our clients often ask us. We mainly see 3 goals for SEO: visibility, traffic and return on investment. Measure the consequences of your actions with these few indicators, without which we quickly run out of steam! In this article, discover the 3 main objectives of SEO, their impact and how to follow them: The visibility, Traffic, And the return on investment .

And we are not the only ones to advocate this approach, these 3 SEO objectives are also retained by Affluences , a colleague from Quebec. Contents [ display ] 1. Increase the visibility of your offer and your brand image Visibility: one of the 3 main objectives of SEO The first SEO goal is to increase the visibility of your business on the Internet . For Internet users in general and your future customers in particular, being at the top of the search results pages is a guarantee of quality. This is obviously not always the case. But most Internet users – and I am one of them – trust the results at the top of the search page on Google more.

 

Appreciate The Return On Investment

This is why I affirm that SEO is an essential activity for your brand image! Indeed, appearing on the first page of search engines for a given expression allows: Not only to make themselves known to Internet users, But also to prove your expertise in your chosen field. This is why having an action plan to increase the visibility of your web pages for the keywords describing your brand and your product and / or service offering is extremely important to win new customers. Improve the visibility of your brand As a reminder, the keywords describing a brand are the search words or phrases that include the name of the brand or a variant thereof.

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For example, on #audreytips: it’s: Obviously “audreytips”, But also “audrey tips”, “Laurent Vermot-Gauchy”… Naturally, the keywords that describe your brand generate traffic from people who have heard of your business before. Here is the result for my brand, on Google: Optimizing the visibility of your brand: one of the main objectives of SEO This traffic is usually a large fraction of what Google Analytics aggregates in its direct traffic . Nevertheless, they are very important because these keywords protect your brand. Optimize your visibility for your offer Having good visibility for your brand is good, but increasing the visibility of your company within your industry is even better.

 

How To Track The Return On Investment Of Your Seo Actions?

As you might guess, this is where keywords without reference to your brand become essential. For #audreytips, these keywords revolve around “Digital Marketing”, “Emailing”, “Social networks”… I have often discussed the importance of particular keywords keywords long tail or the technique of LSI keywords to work around semantics. Make sure as a priority that your “target” keywords are specific to your business activity. How to track your visibility on search engines? The best way to measure your visibility is to track the ranking of your web pages over time for each of your “target” keywords.

Indeed, knowing your positions and analyzing their evolution are 2 ways of defining the actions to be taken. Sharing these indicators within your team strengthens the credibility of your approach. To begin with, list all the keywords (“brand” and “unbranded”) to track. As always in Digital Marketing, there are many tools available to track your rankings. Some are free and others pay. Free tools still have some restrictions too, but for the most part they get the job done. To track the positions of my content, my favorite tool is SEMrush .

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