As a self-employed worker , to stand out from the crowd, I have to constantly show off and be front and center. To do this, I have to make sure that I offer unique content that can easily be ranked in search engines. The use of suitable tools therefore remains essential. Without further ado, here are the top 3 of the best tools that help with web content optimization Czech Republic WhatsApp Number List , FOR AN AUDIT AND EFFECTIVE EDITORIAL OPTIMIZATION It is a tool that will help you optimize the textual content of all your pages.
fr analyzes these texts and suggests some information to guide you in your optimization. If, for example, I want to gain a better position in the search engines, the program will perform the necessary analyzes and make all the changes to enrich and make my article more relevant . Webmarketing training Here’s how to do it: Enter the URL of the page to optimize with the targeted expression; 1.fr sends you a report allowing you to see directly if your page is well optimized for the targeted expression; You can then identify other lexical fields contained in the page; You can finish by identifying parasitic or irrelevant lexical fields that I must absolutely remove to make my content much more competitive .
Google Analytics For A Whole Multidimensional Analysis
GOOGLE ANALYTICS FOR A WHOLE MULTIDIMENSIONAL ANALYSIS So that I can constantly improve and optimize my content , I can also opt for Google Analytics which brings together many features. Indeed, in addition to the fact that it can analyze visitors according to their locations, their languages, the medium they use or the browser they use, their demographic data as well as their centers of interest, I can also count on Google Analytics to track the performance of my entire site. Indeed, this tool allows you to know: The bounce rate recorded on my site; The number of pages and sessions; The loading speed of my pages; The conversion rate; The number of conversions made.
ANALYZE TRAFFIC SOURCES WITH GOOGLE ANALYTICS Google Analytics also offers Freelancers the possibility of tracking the origin of visitors. Indeed, it allows to know if they come from direct traffic , from an organic search, from a paid search or if they come from another site. I can also see if they switch social networks or an emailing campaign . GOOGLE ANALYTICS FOR FURTHER ANALYSIS At the same time, I can also use this tool to do content analysis . The latter makes it possible, among other things, to determine the most visited pages, their consultation frequencies and the time spent by a visitor to consult them.
Semrush, The Tool That Reveals All The Secrets Of Your Seo
Otherwise, Google Analytics also offers a mobile analytics option which allows analysis of websites , ads or mobile applications. Concretely, it sends Google alerts in the event of anomalies, it makes it possible to carry out an advanced segmentation or to exclude the traffic generated internally. It also presents a click map which allows to determine the hot and cold parts on the whole site. SEMRUSH, THE TOOL THAT REVEALS ALL THE SECRETS OF YOUR SEO More than 4 million digital marketers , working freelance or not, use this cutting-edge tool to do organic search analysis, online advertising, backlinks or to quickly complete complete audits .
Indeed, SEMrush allows you: Viewing the best keywords used by your competitors; Information on the arrival of new competitors; Tracking changes in the position of different sites on the search results pages (SERP); The discovery of your competitors’ Ads and the budget they have invested; Viewing your competitors’ advertising banners; Viewing your Ads on different mobile or desktop media; Analysis of textual content; The location of your ads; Obtaining your backlinks in one click, Discovering the type of each backlink; The realization of the value of the site which pointed to yours.